Special Feature

How Apollo Got Its Name Back On The Automobile Map

Tolu Akinshete
Image showing the Apollo logo on a black background
The Apollo name was revived by a Hong-Kong-based consortium. Image Via: Road&Track

The performance car world can be brutal for automakers. It becomes even more intense as you move into the limited-series supercar category. Within this niche space, performance alone is not a sure guarantee for success.

Just ask Apollo Automobil (previously called Gumpert Sportwagenmaufaktur GmbH). The boutique carmaker produced arguably one of the most outstanding performance supercars of its time. Yet, it still bottomed out and went bankrupt.

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