Lotus Cars is an automotive company based in Norfolk, England. It has a reputation for building lightweight performance vehicles. The company was established almost eight decades ago, in 1948, by Colin Chapman, an English designer, inventor and builder. The carmaker has ridden several waves of financial and other problems over the years with past owners, including General Motors and Proton. Geely Auto Group, a Chinese automobile company, currently owns Lotus.
The model lineup has traditionally been relatively small. In 2021, Lotus only had the Evora, Exige and Elise sports cars in its model portfolio, and now, even those have all been killed off. The company is positioning itself for an all-electric future headlined by the Evija hypercar. However, not before one last hoorah in the form of the internal combustion Lotus Emira, a sports car billed to replace the iconic Elise model.
The new cars are an integral part of Lotus’ Vision80, a ‘multi-faceted and long-term business transformation strategy’ aimed at revolutionizing the Lotus Group within ten years, from 2018 (70th anniversary of the brand) to 2028. Customer deliveries of both the Lotus Evija and Emira should start before the end of 2022. They have both had their official introductions to the public, and if the first impressions are anything to go by, the carmaker is in for pretty exciting times within the performance car segment.