Supercar Hire Increasing In Popularity

The supercar hire industry is becoming one of the fastest growing markets.  In 2016, we witnessed the highest level of demand ever seen in history. In fact, many individuals are now favouring supercar hire over ownership due to the cost advantages and various other benefits. The very nature of renting means that the car can be temporarily owned for a short time period, making it far less restrictive and more cost effective. Today’s feature will delve into some of the main reasons why people are choosing to hire a supercar and investigate some of the key drivers behind this growth in market demand.

Special Events

One of the most common reasons for supercar hire is for special events such as birthdays, weddings, high-school proms and other similar occasions. Modern society is constantly in pursuit of making their special day as exciting and as memorable an experience as possible. Adding a luxury car into the mix can really add to the occasion and, in some case, can even be the highlight of the event. The type of car one chooses to hire depends on the situation. For example, Rolls Royce, Bentley or Maserati are popular choices for weddings, whereas, the more exotic marques such as Ferrari and Lamborghini are more a popular choice when it comes to Birthdays and school proms.

Road Trips

Taking your own car on a road trip is nothing in comparison to the experience one can have sitting behind the wheel of a high-powered supercar. For many, this is a chance to drive the car of their childhood dreams, but without the responsibility and cost implications that come with ownership. There are many stunning roads around the world such as the roads of Grossglockner in the Austrian Alps and the world renowned military road in the Cairngorms National Park of Scotland, just to name a few. There is arguably no better way to experience the beauty of these roads without the very beast itself. That is a supercar of course.

Corporate Use

Business owners fully understand the benefits of good presentation and the impact it can have on business success. High profile cars are one way of creating this powerful brand image. For this reason, corporate events have become one of the main drivers behind the growth in market demand, as these types of events hold the key to many potential clients and business relationships. These are, therefore, important places to impress. Other examples of where high profile cars are being hired by businesses are in situations such transporting clients to and from locations and treating staff for achieving targets.


Supercar experiences can be used in a variety of events as gifts or prizes. A prize like this has the potential to spice up any competition and can add great entertainment for those participating. Also, as touched on earlier, rewarding members of staff for good work with a supercar experience can be a great way to build relationships and incentivise more good work.

Personal Experience

Driving a supercar is simply an experience that everyone must have at least once in their lifetime. Even if you are not a mad car enthusiast, there is a strong case for putting this on your bucket list. Whether it be a self-drive experience, a passenger ride experience or even a race track experience, this is a chance to experience some of man’s latest advancements in technology and engineering.

One does not have to own a supercar to get the benefits. In fact, renting could be seen as a better option as recent studies have shown the initial buzz of the purchasing material items eventually fades away until it no longer feels exciting. Many owners even report that owning cars like these is not worth the hassle due to the extra care that is often required. However, the main benefit of renting as opposed to owning is the huge financial investment which is required if one wishes to purchase the car outright, not to mention ongoing maintenance costs. If you are feeling inspired and are considering a supercar hire experience then head over to the JK Supercars website and get in touch.