The Rolls-Royce Ghost is the latest luxury vehicle to receive Urban Automotive’s bespoke styling upgrades and specialized carbon fiber design enhancement package. As one of Urban Automotive’s most hotly anticipated new designs, the exclusive styling program combines imposing presence and understated elegance, building on the success of the reimagined Rolls-Royce Cullinan launched by Urban in 2022. Following its official debut at SEMA in October 2023, the Ghost Redefined by Urban is available to order from January 2024.
Designed and manufactured in the UK, Urban Automotive’s signature style is applied to the Ghost with a replacement carbon fiber front bumper, visual carbon fiber splitters, and a two-piece trim overlay. The rear exterior styling further underlines the new dynamics of the Ghost with a full-replacement carbon fiber rear bumper and integrated rear diffuser in carbon fiber. Designed to conform with OE quality standards, Urban Automotive’s enhancements are seamlessly integrated with streamlined carbon fiber for a factory finish.
Urban’s comprehensive range of enhancements consists of over 40 individual components, including lower door sills and a rear lip spoiler in carbon fiber. The design upgrades are reinforced with a choice of two all-new premium forged Urban Vossen wheels, in 22-inch or 24-inch diameter. An optional, fully customizable Milltek performance exhaust is also available, unlocking more potential from the Ghost’s powerful V12 engine and providing an elevated soundtrack to match Urban’s visual enhancements.
Urban Automotive’s full-replacement carbon fiber products remain a unique proposition within the market, offering unrivaled levels of quality, style, and durability. All carbon fiber items are available in a variety of finishes, offering Urban clients the highest level of bespoke vehicle personalization. All items are handcrafted using state-of-the-art equipment at the company’s Milton Keynes HQ. Each design process begins with a full 3D vehicle scan, working to an industry-leading precision level of 0.03mm.
All Urban Automotive products are designed by their in-house team, led by company founder Simon Dearn. Like all Urban designs, the Ghost styling package follows an ‘OEM+’ philosophy which complements and enhances the original design with added individuality and presence. This latest offering was heavily influenced by Urban’s styling program for the Rolls-Royce Cullinan, with a design language that flows across both applications. All modifications are also designed to work with the factory safety systems and warning devices, with each Urban product subject to a comprehensive research and development process.
Rolls-Royce Ghost by Urban Automotive: Specification
Replacement carbon fiber front bumper
Two-piece front bumper trim overlay in visual carbon fiber
Integrated daytime running lights
Front bumper splitter in visual carbon fiber
Replacement carbon fiber rear bumper
Integrated rear diffuser in visual carbon fiber
Milled billet aluminum exhaust finishers
Lower door sills in visual carbon fiber
Rear lip spoiler in visual carbon fiber
Urban Icon rear tailgate badge
Choice of bespoke 22- or 24-inch forged alloy wheels
Milltek Sport performance exhaust
About Urban Automotive
Urban Automotive, the UK’s foremost luxury vehicle styling provider, was established in 2014 as an independent vehicle modifier, to provide ‘OEM Plus’ design, and a bespoke vehicle modification service. With headquarters and vehicle production based in Milton Keynes, Urban Automotive is a carbon fiber specialist and has become one of the UK’s leading manufacturers of carbon fiber styling kits for an expanding range of premium and luxury models.