40 Years of AMG - Part I

Discussion in 'European Cars' started by ajzahn, Apr 4, 2007.

  1. 40 Years of AMG

    From a two-man start-up to a global business

    New York, Apr 04, 2007
    From its beginnings 40 years ago as a specialist motorsport and tuning firm, Mercedes-AMG GmbH has grown into a supplier of exclusive high-performance cars with some 750 employees, an extensive model range now comprising 16 different AMG cars, customers across the world and a brand name which has gained a high level of recognition.

    The company was founded back in 1967 by Hans Werner Aufrecht (A) and his partner Erhard Melcher (M), whilst Aufrecht's birthplace of Großaspach (G) supplied the third letter in the company name. The two men officially described themselves as "engineering, construction and testing specialists in the development of racing engines". The firm was based in an old mill in Burgstall (near Affalterbach).

    1971: class victory in the at the 24 Hours of Spa is the breakthrough

    In the early years of the company, its founders concentrated on building racing cars based on the Mercedes-Benz 300 SE and competing in European touring car races. They did not have to wait long for their breakthrough: a Mercedes-Benz 300 SEL 6.8 AMG took a surprise class victory at the 24 Hours of Spa in 1971 in Belgium, finishing in second place overall. The 315-kW/428-hp racing saloon was driven alternately by Hans Heyer and Clemens Schickentanz.

    This historic victory was followed by countless successes in an extremely wide range of motorsport competitions: AMG took the DTM team title no less than five times. Bernd Schneider, Gary Paffet and Klaus Ludwig collected a total of eight DTM titles, with Schneider also taking the ITC (International Touring Car Championship) title. It was Bernd Schneider again, at the wheel of the Affalterbach team's CLK-GTR, who took the drivers' title in the inaugural FIA GT Championship in 1997, a success repeated by Klaus Ludwig and Ricardo Zonta the following year when they also won the constructors' title for Team AMG Mercedes – the CLK-GTR won all eleven races of the season. In the current DTM, Bernd Schneider (who already has a record number of wins to his name) is committed to doing everything he can to defend his 2006 championship title in the all-new AMG Mercedes-Benz C-Class in 2007.

    Outstanding technological achievements boost business

    AMG's success was to spread far beyond the world of international motorsport. By the 1970s, customers were beginning to acquire a taste for more individuality in their cars, a trend which the Swabian company used to develop its business. The transfer of technology from motorsport to the series-production sector was already an integral part of the company's philosophy. AMG's ability to deliver outstanding technological achievements and first-class quality as a result of its involvement in motorsport meant that the company quickly made a name for itself and became highly respected. As a result of the aims which it had set itself, AMG soon became one of the leaders in the refinement and tuning of premium vehicles.

    The two-man start-up becomes a medium-sized company

    The strong demand for refined and tuned Mercedes-Benz vehicles in the late 1970s led to a steady increase in the number of orders received by AMG. The company outgrew its base in Burgstall and moved to Affalterbach in 1978. As the first Mercedes-Benz tuning company, AMG developed into a model for an entire branch of the automotive industry. The company's impact was evident at the 1981 Frankfurt Motor Show, where a total of 176 exhibitors were involved in tuning and accessories for the Mercedes-Benz brand. An important event in the history of AMG was the launch of the Mercedes-Benz 190 in 1983. The compact saloon soon became a favourite with German car tuners and helped AMG to tap into a whole new clientele.

    1985: AMG opens its second plant and the workforce grows to 100

    AMG continued to expand: the company opened its second plant in 1985 and took on its 100th employee. Customers from all over the world began to come to Affalterbach, among them prominent figures from the spheres of motorsport, film, music, sport and business, not to mention royalty. Time and again, the extremely specialised requirements of these highly discerning customers resulted in exceptional projects – challenges which AMG was always ready to take on with its characteristic passion and know-how.

    As an industry pioneer and trendsetter, AMG was able to draw on its ever-expanding wealth of experience to great effect. Ignoring short-lived fads, the company was already committed to its vision of securing – and maintaining – the position of world leader in its sector in terms of technology, design, sales and earnings.

    Cooperation agreement with Daimler-Benz AG in 1990

    One of the key milestones in the history of AMG came in 1990, with the signing of the cooperation agreement with Daimler-Benz AG. Demand and customer acceptance were given a tremendous boost now that AMG products could be sold and maintained through Mercedes-Benz' worldwide network of company-owned sales and service outlets and sales partners. Further expansion led to the opening of a third plant in 1990 and an increase in the workforce to 400 employees. In 1993 the company unveiled the Mercedes-Benz C 36 AMG, the first jointly developed vehicle to result from the cooperation agreement. In another development the same year, the Patent Office recognised AMG as a trademark as the name was now so well known.

    Incorporation into the DaimlerChrysler Group in 1999

    Hans Werner Aufrecht transferred the majority shareholding in the steadily growing company to DaimlerChrysler AG on January 1, 1999. On January 1, 2005 DaimlerChrysler aquired 100 percent of the shares. This allowed the newly founded Mercedes-AMG GmbH to benefit to an even greater extent from the Group's resources and global standing. Also in 1999, the motorsport department was transferred to company founder Hans Werner Aufrecht's firm H.W.A. GmbH, located in close proximity to Mercedes-AMG GmbH. Some 200 staff now work together with Mercedes-Benz Motorsport to manage the two companies' long-standing involvement in the German Touring Car Masters (DTM) race series.

    Involvement in Formula 1 with the Official F1™ Safety Car

    Mercedes-AMG has been an important part of the safety concept in Formula 1 for over ten years. The Official F1™ Safety Car and the Official F1™ Medical Car are based on the CLK 63 AMG and C 55 AMG Estate respectively. The decades of experience acquired in touring-car and GT racing play a key role in the continuous development of these two very special AMG vehicles.

    Opening of the AMG PERFORMANCE STUDIO in 2006

    The opening of the AMG PERFORMANCE STUDIO in 2006 marked the start of a new initiative to appeal to customers with very special requirements. In addition to the AMG high performance cars, which are available through the worldwide Mercedes-Benz sales organisation, the PERFORMANCE STUDIO develops and produces special AMG vehicles in exclusive, limited quantities. Offered as the Signature Series, Black Series and Editions, the unique special models stand out by virtue of their outstanding handling, race-circuit capability, technical and visual distinctiveness and exclusive equipment features, depending on the vehicle type in question. The latest product from the AMG PERFORMANCE STUDIO is the SLK 55 AMG Black Series, a purist's lightweight version equipped with a powerful AMG 5.5-litre V8 engine with an output of 294 kW/400 hp and numerous components from the world of motorsport. As well as focussing on particularly compelling AMG vehicles, the AMG PERFORMANCE STUDIO satisfies customers' individual requests – a traditional strength of Mercedes-AMG. These special requirements can take the form of specific technical modifications such as AMG sports suspension systems, AMG high-performance brake systems, AMG wheel/tyre combinations, locking differentials and customised interior appointments, as well as one-off models.

    AMG, the high-performance brand within the Mercedes Car Group

    AMG – around the world, these three evocative letters embody individuality, dynamism and exclusivity. Over the last four decades, Mercedes-AMG GmbH has evolved from a tuning firm specialising in premium cars to a vehicle manufacturer in its own right. Today, AMG is the high-performance brand within the Mercedes Car Group. Mercedes-AMG GmbH specialises in unique, high-performance vehicles; its sporty saloons, SUVs, coupés, cabriolets, roadsters and specially built one-off models constitute a product portfolio which meets its customers' every wish. The highly specialised company has overall responsibility for developing the design, aerodynamics, interior and powertrain, engine, suspension, brakes and electronics – right up to granting final approval for production of the complete AMG vehicle. Mercedes-AMG GmbH is also in charge of all marketing and sales-related activities for its products, too.

    Early integration in the strategy and product phases

    Since its incorporation into DaimlerChrysler AG on January 1, 1999, Mercedes-AMG GmbH has been able to ensure that it is integrated in the strategy and product phases at an early stage and has also had the opportunity to make optimum use of the Group's resources when needed. New AMG high-performance models are included in the specifications book from the very start of the concept phase and run through all the steps of the development process leading to series-production maturity in the same manner as Mercedes-Benz vehicles. As well as being able to use its own high-tech test rigs, Mercedes-AMG has access to all Mercedes Car Group test facilities. Furthermore, Mercedes-AMG has its own testing centre at the Nürburgring race circuit where particularly demanding AMG-specific development and test programmes can be conducted on the circuit's legendary "Nordschleife" – the world's most challenging section of racetrack. The final product of this development process is always a perfectly tuned AMG vehicle.

    During their development and production, all AMG products must meet the same high quality, safety and environmental standards which apply to every vehicle with the three-pointed star. And because every AMG sports car is also a genuine Mercedes-Benz, the comprehensive Mercedes service and warranty cover also applies in full to vehicles with the AMG logo.

    Some 750 AMG employees work at the company's Affalterbach headquarters

    The strength of Mercedes-AMG lies in its highly motivated employees and the consolidation of all automotive functions in a very compact organisation. This ensures fast decision-making and the ability to quickly and flexibly implement the steps needed to satisfy a very broad spectrum of customers' wishes, as proven by the rapid growth of the company's model range. Mercedes-AMG also offers an extensive range of accessories and optional equipment for almost all Mercedes-Benz models.

    Some 750 employees currently work at the Affalterbach headquarters of Mercedes-AMG GmbH. All are highly qualified specialists whose commitment to the highest standards of workmanship and precision is central to their own sense of professional integrity. They are motivated by performance – the concept at the very heart of the AMG brand – which represents their 100 percent commitment, every day.
  2. 40 Years of AMG

    I love AMG
  3. 40 Years of AMG

    i am quite sure you like G class also
  4. 40 Years of AMG

    This thread makes me happy in my pants.
  5. 40 Years of AMG
  6. 40 Years of AMG
  7. 40 Years of AMG

    I love AMG/ The M120
  8. 40 Years of AMG

    Old school AMGs rocks.
  9. 40 Years of AMG
  10. 40 Years of AMG
  11. 40 Years of AMG

    In March 1968, Daimler-Benz presented a car at the Geneva Motor Show which on closer inspection revealed itself to be a combination of the 109 series Type 300 SEL introduced in 1965 and the Type 600 ‘representation sedan’. Out of the latter came the 6.3-liter V8 engine and automatic transmission, whose 250 hp accelerated the new model from 0 to 100 km/h in 7.4 seconds and provided a top speed of over 220 km/h.

    Such sporting high performance made it one of the world’s fastest series produced sedans, capable of standing shoulder to shoulder with such nimble sports cars as the Porsche 911 S or the Jaguar E-Type 4.2 . The only clue as to car’s output was the discreet number combination 6.3, positioned to the right-hand side of the trunk lid, ordered by many customers for the “obsolete position”.

    What made this car so interesting and desirable for the buyer with the necessary ready cash – in 1968 it cost around 40,000 DM – was its unobtrusiveness, its comfort and the quiet manner in which it transported its passengers on long-distance journeys.

    The bellows-type pneumatic suspension with anti-dive control from the basic 300 SEL was also put to good use in the 6.3. It guaranteed steady handling and a high degree of comfort and even boasted a ride-height control. The brakes were designed to match the elemental force of the drive system, having front and rear disks with interior ventilation.

    The standard equipment of this unostentatious high-performance car was considered to be unusually comprehensive for the day: Electrically operated windows on all doors, vacuum-controlled central locking and a rev counter. It was the first Mercedes-Benz to use the flatter and wider low-profile radial tires of the so-called “70 series”. Twin halogen headlamps for the first time featured on the front of the 300 SEL 6.3, combined with turn indicators, parking lights and additional long-distance beams.

    That the car was also suited to sports use was proved by one of its creators, Erich Waxenberger, when in November 1968 he won the six-hours race at Macao. “Racing trim” for his 6.3 amounted to the removal of bumpers and chromium work.

    In 1971, AMG – the performance tuning company specializing in Mercedes-Benz – succeeded in developing 428 hp from an increased engine bore of 6.8 liter together with other highly efficient refinements. AMG unflinchingly entered their missile – fitted with appropriate racing tires – for the 24-hour touring car race at Spa-Francorchamps. Only a works Ford Capri beat them to the finish.

    Surveys compiled among the sizeable readerships of the USA’s major motoring magazines put the 6.3 in first place ahead of Cadillac and Rolls-Royce in the luxury car category, conferring upon it the title “greatest sedan in the world”.

    6526 units of this exclusive high-performance sedan were built in the years up to September 1972. But despite the great market success of the 6.3 there was no prospect of a large-displacement V8 model in the 116 series which followed, due principally to the oil crisis of 1973. Not until May 1975 was a worthy successor presented in the shape of the 450 SEL 6.9 – a car which sublimely continued where its predecessor had left off.
  12. 40 Years of AMG

    Mercedes-Benz 190 E 2.5-16 Evolution

    Stuttgart, Oct 23, 2001
    In-house designation: W 201 E 25/2 Evolution Construction year: 1989 Construction span: 1989 Production volume: 502 Price when new: DM 87,204

    History and design

    The W 201 marked Mercedes-Benz's return to motor sport at the end of the eighties after a break of over 20 years: AMG took part in the German Touring Car Championship in Mercedes' name. In order to maximise its chances, Mercedes-Benz produced in 1989 an Evolution series of the 190 E 2.5-16 which conformed to Group A regulations. The four-cylinder engine of this car that was to serve as the basis for Mercedes-Benz's new venture into motor sport has a shorter stroke (82.8 mm) than the standard 2.5-16 model (87.2 mm) to boost the engine speed. The Evolution's chassis has self-leveling suspension front and back (back only in the production version) and eight-inch instead of seven-inch wheels.

    In terms of appearance, too, this Mercedes leaves one in no doubt whatsoever about its sporting aspirations: all the 502 special sedans built sport fender extensions, a low-level front spoiler and a towering rear spoiler - a requirement if these special features are to be used in the sports version, too. The Evolution unfortunately did not quite come up to expectations: At the end of the '89 season the best-placed Mercedes driver of the DTM, Kurt Thiim, only made fourth place.

    Facts and figures

    Engine: water-cooled four-cylinder in-line with two overhead camshafts and four valves per cylinder. Bosch CIS-E Jetronic. Bore x stroke: 97.3 x 82.8 mm Displacement: 2,463 cc Output: 143 kW (195 hp) at 6,800 rpm Power transmission: five-speed gearbox Length/width/height: 4,430/1,720/1,342 mm Unladen weight: 1,320 kg Top speed: 230 km/h Miscellaneous: For an extra 19,000 marks customers could have their Evolution 190 souped up for road use with an AMG powerpack - the result: 165 kW (225 hp) at 7,200 rpm.
  13. 40 Years of AMG

    amg is the bomb!
  14. 40 Years of AMG

    Mercedes-Benz 190 E 2.5-16 Evolution II: Compact dynamism

    * March 8 – 18, 1990: Premiere of the 190 E 2.5-16 Evolution II
    * Only 502 units built
    * Perfect basis for motor sport

    The Mercedes-Benz 190 (201 series) introduced in 1982 rapidly made a name for itself as the “Baby-Benz”. But who would have thought that it would also acquire a reputation as a compact sports car over the years and after several engine and equipment refinements? This development finally culminated in the 190 E 2.5-16 Evolution II which made its debut at the Geneva Motor Show in March 1990.

    A first sports version came onto the market in 1983: in the ECE version, the engine of the 190 E 2.3-16 developed 185 hp (136 kW) and accelerated the car from standstill to 100 km/h in 7.5 seconds; the top speed was 230 km/h. The 190 E 2.5-16 which followed in 1988 with an advanced 195 hp (143 kW) sixteen-valve engine boasted similar performance. These were the sort of top-class performance figures which warranted the car’s use in motor sport. As early as 1985, the 190 E 2.3-16 was entered by private teams first in the French production car championships and from 1987 also in the German Touring Car Championships (DTM). In 1988, Daimler-Benz became active by officially supporting teams competing in the DTM. One year later, a homologation version with type approval for road use, the 190 E 2.5-16 Evolution I, made its debut. Engine output had remained the same but the running gear had been modified for the sort of racetrack work for which the EVO I had been designed, forming as it did the basis for a Group A DTM touring car. Of this model, 502 units were built to obtain homologation – a precondition for participation in motor sport. This model was highly successful in numerous races. Demands, however, were rising and so, the only logical step was to develop an even more powerful EVO.

    This new car – the 190 E 2.5-16 Evolution II – celebrated its world premiere at the Geneva Motor Show in March 1990. The 2.5 liter engine of the EVO II, as the car was known for short, developed an output of 235 hp (173 kW) and a torque of 245 Newton meters between 5000/min and 6000/min. The car, weighing some 1300 kilograms, accelerated from standstill to 100 km/h in just 7.1 seconds and reached a top speed of 250 km/h. The sports suspension afforded highly precise handling, being adjustable to three different heights by means of an inconspicuous switch to the left of the steering wheel. Sports seats gave the driver and front passenger firm support while rear passengers were provided with two contoured individual seats.

    The EVO II stood out for its bodywork modifications designed to reduce drag still further and to raise downforce at the front and rear axles. Particularly distinctive and eye-catching features were the large rear airfoil and the wheelarch flares.

    And so the EVO II caused quite a stir, quite literally. Within three months, a small series of 502 units was produced to obtain homologation for motor sport. The car’s price was self-assured, in keeping with its performance. The EVO II was to be had at a price of DM 115,260 (equivalent to € 58,932) – with air conditioning at DM 119,717 (€ 61,210). Buyers were ensured exclusiveness in return: every EVO II had a plate with its consecutive number next to the shift lever.

    The car may have been ever so well developed and designed – for the motor sport teams, it was no more than the basis for additional modifications. And there was plenty of scope for the latter: engine output was boosted to well over 300 hp and the car’s weight was reduced to less than 1,000 kilograms, resulting in a top speed in the range of 300 km/h. It is therefore not surprising that the EVO II was a highly successful competitor on the racetrack – as borne out by the DTM driver’s title clinched by Klaus Ludwig in 1992.
  15. 40 Years of AMG
  16. 40 Years of AMG

    Thanks a lot for posting axel, GREAT PICS!
  17. 40 Years of AMG

    I saw a ML63 yesterday and almost vomited! How much plastic does it take to look "cool" these days?
  18. 40 Years of AMG
  19. 40 Years of AMG

    you´re welcome, always!
  20. #20 ajzahn, Apr 6, 2007
    Last edited by a moderator: Apr 25, 2016
    40 Years of AMG

    An even more exclusive equipment version is offered by the limited-edition “40th Anniversary” making its appearance to mark AMG’s 40 years of operation. This special CL 65 AMG is the first Mercedes-Benz production vehicle to be finished in AMG Alubeam. With this unique finish, the color has the appearance of liquid metal, and ingenious light reflections make it appear even more vibrant. Inside, the CL 65 AMG “40th Anniversary” is dynamically accented by two-tone all- nappa-leather upholstery in a diamond pattern and by carbon trim.

    >>> www.supercars.net/PitLane?viewThread=y&gID=0&fID=2&tID=124744
  21. 40 Years of AMG

    even if its rice as hell i love the 190e evolution <A BORDER="0" HREF="http://www.supercars.net/PitLane?displayFAQ=y"><IMG BORDER="0" SRC="pitlane/emoticons/tongue.gif"></A>
  22. 40 Years of AMG

    well there's a big difference between rice and that particular car<A BORDER="0" HREF="http://www.supercars.net/PitLane?displayFAQ=y"><IMG BORDER="0" SRC="pitlane/emoticons/smile.gif"></A>
  23. 40 Years of AMG

    best wishes to AMG!!!
    i am looking foRward to c63 AMG
  24. 40 Years of AMG

    40 years of super heavy fast cars <A BORDER="0" HREF="http://www.supercars.net/PitLane?displayFAQ=y"><IMG BORDER="0" SRC="pitlane/emoticons/smile.gif"></A>
  25. 40 Years of AMG

    yay, a new groupshot <A BORDER="0" HREF="http://www.supercars.net/PitLane?displayFAQ=y"><IMG BORDER="0" SRC="pitlane/emoticons/smile.gif"></A>


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