40 years of AMG - Part II

Discussion in 'European Cars' started by ajzahn, May 8, 2007.

  1. 40 years of AMG

    40 years of AMG: Anniversary of the Mercedes Car Group Performance Brand

    * Evolution from a former car tuning company into the performance brand of the Mercedes Car Group

    * AMG brand claim focuses on top automotive performance

    * A wide range of models and a steadily growing customer base

    Stuttgart, May 08, 2007
    Over the past four decades, Mercedes-AMG GmbH has developed from a simple tuning company for premium automobiles to the performance brand of the Mercedes Car Group (MCG). AMG today stands for extremely dynamic, individualized automobiles with a clear brand focus on performance. As a result, AMG endeavors to provide top automotive technology in each of its vehicles and to express its deep appreciation of its customers. With its portfolio of 18 models and a steadily increasing number of customers, AMG is one of the world’s leading high-performance vehicle brands.

    “AMG — throughout the world, these three letters embody cutting-edge technology, dynamism and exclusivity. The experience of driving an AMG cannot be compared to anything else. After four successful decades, the brand now more than ever symbolizes a unique driving experience. The individual requirements of our customers provide us with motivation in our daily work and will remain our benchmark when developing new automobiles,” says Volker Mornhinweg, head of Mercedes-AMG GmbH.

    Individualized to suit every taste

    Mercedes-AMG GmbH specializes in unique high-performance sports cars, and its product portfolio — sporty convertibles, coupes, roadsters, sedans, SUVs and custom-made vehicles — can satisfy every customer’s wishes. In line with this focus, the company opened the AMG Performance Studio last year, thus launching a new offensive for individualized customer communication. In addition to the AMG high-performance automobiles, which are available through the worldwide Mercedes-Benz sales organization, the Performance Studio develops and produces unique AMG vehicles in exclusive, limited quantities.

    Dynamic performance tailored to individual needs

    AMG’s key area of expertise continues to be the development and production of powerful drive systems. The superbly qualified specialists in AMG’s state-of-the-art engine manufacturing facility build the powerful and dynamic V8 and V12 engines in line with the highest standards of quality, while always adhering to the traditional philosophy of “One man, one engine.”

    Authentic, unified creations

    In all of its details, an authentic AMG demonstrates that it is a unified whole from the very start of the vehicle’s creation process. It combines the quality, safety and environmental standards that are typical of Mercedes-Benz with the distinctive properties of AMG. In accordance with the innovative power of Mercedes-Benz, AMG’s high-performance automobiles offer an impressive array of beneficial innovations and the highest levels of luxury.

    Leading with a competitive edge

    Over the past four decades, AMG’s corporate philosophy has turned the two-man enterprise into a distinctive and world-famous brand. As a wholly owned subsidiary of DaimlerChrysler, Mercedes-AMG GmbH is integrated early on into the strategy and product creation processes of Mercedes-Benz and has full access to the Group’s resources. As a result, AMG is a leader in technological development. AMG’s brand definition augments the traditional Mercedes-Benz brand values with AMG-specific attributes. What’s more, the centralized pooling of all automotive functions at Affalterbach ensures quick decision-making processes and the rapid and flexible implementation of a diverse range of customer wishes.

    Respect for vehicles and customers

    With its highly motivated specialists, AMG fulfills another precondition for meeting customer expectations regarding their vehicles. Mercedes-AMG GmbH currently has about 750 employees working at its headquarters in Affalterbach. Like the vehicles they produce, the employees continuously strive to provide the ultimate in high performance. The professional identity of the AMG workforce is also defined by the values of precision and respect. This encompasses not only respect for the vehicles, but also for the customers, whose individual preferences are the sine qua non of AMG.

    Fascination as the measure of all things

    Through a unique synthesis of emotional and functional attributes, AMG wishes to continuously fascinate its customers. After all, AMG’s decades-long experience with motor sports ensures that each vehicle promises to provide not only top-class details, but also outstanding performance.
  2. 40 years of AMG


    The history of Mercedes-AMG GmbH

    Hans Werner Aufrecht (A) and Erhard Melcher (M) establish AMG. Aufrecht’s birthplace, Großaspach (G), supplies the third letter of the company name. The company is housed in the Old Mill in Burgstall, and is officially designated "Engineering Office for the Design and Testing of Racing Engines."

    The first major sporting triumph for AMG: a Mercedes-Benz 300 SEL 6.8 AMG driven by Hans Heyer and Clemens Schickentanz surprises everyone by coming in second in the 24-hour race at Spa-Francorchamps.
    1976 The Old Mill in Burgstall has become too small for the company, which now boasts customers all over the world. AMG and its 40 employees move to Affalterbach.

    Clemens Schickentanz and Jörg Denzel win the Touring Car Grand Prix at the Nürburgring with an AMG-Mercedes 450 SLC.
    1985 The comeback into auto racing: AMG partners Daimler-Benz in its motor racing comeback in the German Touring Car Championship with a 190 E 2.3-16.

    Premiere of the Mercedes-Benz 300 E 5.6 AMG. The midrange model is powered by a 265 kW/360 hp V8 engine with all-new four-valve cylinder heads. For the first time ever, a four-door sedan manages to exceed 300 km/h.

    AMG is the most successful team in the German Touring Car Championship: Klaus Ludwig and Johnny Cecotto score seven wins.
    1990 Plant III is opened in Affalterbach. The company now has a staff of 400 and a cooperation agreement with Daimler-Benz that extends beyond the motor racing sphere.

    AMG-Mercedes wins in the team ranking; the most successful driver is Klaus Ludwig. Mercedes-Benz comes out on top in the brand ranking. The DTM has reached the high point in its history, and the races are watched by more than 153 million viewers.

    Klaus Ludwig wins the German Touring Car Championship for AMG in a 190 E 2.5-16 Evolution II. AMG-Mercedes is once again at the top in the team rankings, and so is Mercedes-Benz in the brand rankings.

    The first vehicle jointly developed on the basis of the cooperation agreement with Daimler-Benz comes onto the market: the Mercedes C 36 AMG. The name AMG is so widely known that the Patent Office registers it as a trademark.

    Klaus Ludwig once again wins the German Touring Car Championship for AMG in an AMG-Mercedes C-Class. The U.S. version of Mercedes C 36 AMG is developed and type-approved.

    An AMG driver takes the German Touring Car Championship title for the third time, as well as winning the first-ever ITC series. In both cases the driver is Bernd Schneider.

    1996 AMG is the runner-up in the International Touring Car Championship with Bernd Schneider. At the Geneva Motor Show, AMG unveils the E 50 AMG and makes the transition from a component plant to a component and vehicle plant.

    AMG enjoys an unbroken series of new production milestones: 5,000 units of the C 36 AMG and almost 3,000 units of the E 50 AMG. The successor models, the C 43 AMG and E 55 AMG, are launched following the International Motor Show in Frankfurt. Bernd Schneider in the Mercedes CLK-GTR is the champion driver and AMG Mercedes takes the team title.

    A road-going version of the CLK-GTR is built in a limited edition of 25 units. AMG-Mercedes wins all ten races in the FIA GT Championship. Klaus Ludwig and Ricardo Zonta take the championship title.

    On January 1, 1999, Mercedes-AMG GmbH commences operations. Some 5,000 vehicles are sold worldwide.

    Sales reach a record level of 11,500 vehicles, the most popular model being the ML 55 AMG with over 4,500 units sold. The company participates in the newly established German Touring Car Masters (DTM) with the Mercedes-Benz CLK. Bernd Schneider takes the championship. Mercedes-Benz wins in the manufacturers' rankings.

    18,700 Mercedes-AMG vehicles are sold. The most popular model is the C 32 AMG with around 3,800 vehicles sold. Market launch of the SL 55 AMG. Bernd Schneider defends his title in the DTM; the AMG team is at the top of the constructors’ rankings.

    The number of staff increases to around 580. Market launch of the CLK 55 AMG, E 55 AMG, C 30 CDI AMG, S 55 AMG and CL 55 AMG. AMG-Mercedes comes in first in the DTM team rankings.

    Market launch of the CLK 55 AMG convertible, E 55 AMG station wagon, S 65 AMG and CL 65 AMG. Mercedes-Benz wins nine out of ten DTM races. Bernd Schneider wins his fourth DTM championship title. Mercedes-Benz also wins in the team and manufacturers’ rankings. AMG sells more than 20,000 vehicles in 2003, setting a new record.

    Mercedes-AMG now has around 650 employees. Market launch of the models C 55 AMG, G 55 AMG KOMPRESSOR, SL 65 AMG and SLK 55 AMG. A limited edition of 100 CLK DTM AMG units is produced. AMG starts in the DTM with the new C-Class touring car racing models. Gary Paffet becomes the runner-up.

    Market launch of the CLS 55 AMG. World premiere of the ML 63 AMG, CLK DTM AMG convertible and Vision R 63 AMG at the 61st IAA in Frankfurt/Main. Two-time Formula 1 champion Mika Häkkinen joins AMG-Mercedes’ DTM team. Gary Paffet wins the championship; AMG-Mercedes takes the top spot in the team rankings. Mercedes-Benz takes the manufacturer’s title.

    Mercedes-AMG model offensive: presentation of the new high-performance AMG vehicles CL 63 AMG, S 63 AMG, E 63 AMG, CLS 63 AMG, CLK 63 AMG, S 65 AMG, SL 55 AMG, SL 65 AMG, R 63 AMG, and SLK 55 AMG Black Series. Official opening of the AMG Performance Studio. AMG once again wins three titles in the DTM, Bernd Schneider takes the champion title for the fifth time.

    AMG celebrates its 40th anniversary. To mark the occasion, the company introduces the CL 65 AMG “40th Anniversary.” Market launch of the CL 65 AMG and the CLK 63 AMG Black Series. Mercedes-AMG has around 750 employees. The new AMG-Mercedes C-Class takes part in the DTM.
  3. 40 years of AMG

    what AMG did they use in Buffalo soldiers?
  4. 40 years of AMG

    ^^ that pics features some very hot cars <A BORDER="0" HREF="http://www.supercars.net/PitLane?displayFAQ=y"><IMG BORDER="0" SRC="pitlane/emoticons/smile.gif"></A>
  5. 40 years of AMG

    Just curious, but do any of the AMGs come with manual or semi trans?
  6. #6 ajzahn, May 8, 2007
    Last edited by a moderator: Apr 25, 2016
  7. 40 years of AMG

    they all were manual but today they come with the 7-speed SMG,
    best tranny they have to handle all that power and torque
  8. 40 years of AMG

    CL 65 AMG and CLK 63 AMG Black Series: Two extra-special AMG high-performance cars to mark the 40th anniversary of AMG

    Los Angeles, May 08, 2007
    Mercedes-AMG is showcasing two very special high-performance vehicles to mark its 40th anniversary in the form of the CL 65 AMG and the CLK 63 AMG Black Series. The new top-of-the-line-model, the CL 65 AMG with its powerful V12 biturbo engine delivering 450 kW/612 hp and 1000 Newton metres of torque, represents the ultimate in driving dynamics. The "40th Anniversary" edition painted in an exclusive Alubeam finish and limited to just 40 vehicles has also been brought out to commemorate a very special date: AMG, the performance brand of the Mercedes Car Group, was founded in 1967 and celebrates its 40th birthday in 2007. The new CLK 63 AMG Black Series represents a transition from motorsport in its purest form. This super-fast V8 coupé bears a strong visual and technological resemblance to the official F1™ safety car. With its sophisticated cooling technology and new AMG sports suspension featuring spring and shock absorber units with adjustable coil springs, this 373-kW/507-hp two-seater car comes with all the right credentials for hard campaigning on the racing circuit.

    Following on from the S 65 AMG and the SL 65 AMG, the new CL 65 AMG is the third AMG model to have the mighty AMG 6.0-litre V12 biturbo engine under its bonnet. This exclusive high-performance car posts outstanding performance figures: 100 km/h is reached in 4.4 seconds and 200 km/h after just 13.3 seconds in the V12-powered coupé. The high-torque engine distinguishes itself with its refined running and unmistakable AMG V12 sound. The standard specification for the new CL 65 AMG includes not only AMG bodystyling, an exclusive AMG interior, the PRE SAFE® anticipatory occupant protection system and 20-inch AMG forged wheels, but also the AMG sports suspension based on Active Body Control (ABC), and the AMG high-performance brake system featuring twin sliding callipers. The market launch of the CL 65 AMG is due to commence in June 2007.

    An even more exclusive specification is offered by the "40th Anniversary" limited-edition model which marks 40 years of AMG. This special breed of CL 65 AMG is the first Mercedes-Benz production vehicle to be finished in AMG Alubeam. This unique paint finish gives the colour the appearance of liquid metal and appears even more vibrant by reflecting the light in a particular way. Inside, the CL 65 AMG "40th Anniversary" makes a distinctive impression with two-tone all-nappa-leather appointments in the new AMG V12 diamond pattern, plus carbon-fibre trim.

    CLK 63 AMG Black Series: close kinship with the official F1™ safety car

    The CLK 63 AMG Black Series makes its mark with other highlights - although, like the limited-edition CL 65 AMG "40th Anniversary", it was also developed in the AMG PERFORMANCE STUDIO. This lightning fast two-seater V8 coupé takes its cue from the official F1™ safety car that is in action at the Formula 1 World Championship races. The AMG 6.3-litre V8 unit, whose output has been boosted to 373 kW/507 hp, propels the car from 0 to 100 km/h in 4.3 seconds, accompanied by a powerful AMG V8 soundtrack issuing from the new AMG sports exhaust system. Carefully honed for the race track, the coupé incorporates sophisticated cooling measures for maximum endurance no matter how hard it is driven.

    This performance is matched by the power transmission, suspension and brakes. The modified AMG SPEEDSHIFT 7G-TRONIC with its shorter rear-axle final drive ratio is designed for even greater agility at any speed. Not only have the front and rear axles been redesigned for optimum handling dynamics, the new AMG sports suspension comprising spring and shock absorber units with adjustable coil springs enables a personalised suspension setup, including the ride-height setting. A rear-axle limited-slip differential provides optimum traction, while the AMG high-performance brake system with thicker, composite brake discs at the front delivers tremendous stopping power. Astonishing cornering speeds are made possible by the standard tyres, which measure 265/30 R 19 at the front and 285/30 R 19 at the rear and are mounted on extra-light 19-inch AMG forged wheels.

    Pure motorsport: exterior and interior of the CLK 63 AMG Black Series

    The CLK 63 AMG Black Series closely resembles the official F1™ safety car visually too. A new front apron with large air intakes and carbon-fibre outlets at the sides, flared wings and a rear apron with diffusor fins plus active rear-axle cooling are telltale signs of the transfer of technology from motorsport, something which has been part and parcel of Mercedes-AMG's business philosophy for 40 years now. The uncompromising tone is echoed inside the car. AMG sports bucket seats (on the ECE version), an AMG performance steering wheel with an oval rim and a diameter of 365 millimetres, as well as carbon-fibre trim on the centre console, the AMG instrument cluster and the interior door panelling combine to create the functional atmosphere of a genuine racing car.
    The CLK 63 AMG Black Series will be receiving its market launch in June 2007.
  9. 40 years of AMG

    The 500 SEC AMG competes at the 1989 24 hour race in Spa-Francorchamps:
  10. 40 years of AMG

    Oldschool AMG are badass <A BORDER="0" HREF="http://www.supercars.net/PitLane?displayFAQ=y"><IMG BORDER="0" SRC="pitlane/emoticons/smile.gif"></A>
  11. 40 years of AMG

    The 450 SLC AMG wins the Touring Car Race on the Nürburgring’s Nordschleife in 1980.
  12. 40 years of AMG

    Holy shit @ the 4th pic in this thread -> my new background

  13. 40 years of AMG

    In 1990 AMG starts in the DTM with the 190 E 2.5-16 Evo II:
  14. 40 years of AMG

    20 years ago AMG succeeded in giving a saloon car sports-car performance with the 300 E 6.0:
  15. 40 years of AMG

    I saw it
  16. 40 years of AMG

    20 years ago AMG succeeded in giving a saloon car sports-car performance with the 300 E 6.0:
  17. 40 years of AMG

    Holy shit ajzahn changed his ava.
  18. 40 years of AMG

    was about time
  19. 40 years of AMG

    THANK YOU!!! I love the 190 Evos!
    I saw one on a trailer on the highway one day and I almost drove off the road I was so excited.
  20. 40 years of AMG

    The C 36 AMG, launched in 1993 was the first vehicle jointly-developed as a result of the cooperation agreement with Daimler-Benz AG.
  21. 40 years of AMG

    Those pictures are FOCKING awesome! Some of my fave AMGs.
  22. 40 years of AMG

    The E 50 AMG was launched in 1996, in close cooperation with Mercedes-Benz.
  23. 40 years of AMG

    The most powerful roadster in the world was launched in 1999 - the SL 73 AMG.
  24. 40 years of AMG

    Shortly after the launch of the new SL-Class Mercedes-AMG presents the SL 55 AMG at the IAA in Frankfurt.
  25. Mercedes-Benz starts the 2007 DTM season with the new AMG Mercedes C-Class.

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