A Chinese Automaker Might Change its Name Because of President Trump

Discussion in 'Asian Forums' started by V8stangman, Apr 25, 2017.

  1. GAC Motor is worried the “Trumpchi” name won’t sit well with Americans.

    Trumpchi is the name of GAC Motor’s flagship brand, which the Chinese automaker hopes to introduce to the U.S. market in the future. Speaking to Reuters, GAC Motor design director Zhang Fan confirmed the automaker is considering a name change now that Donald Trump has been elected president of the United States.

    “We saw people were laughing at this and took pictures looking only at this detail, and also put on Facebook or other websites,” said Zhang. “When we read all that feedback, we realized it might not be very positive promotion for the brand.”

    The name Trumpchi is meant to sound like its Chinese name, Chuanqi. The Chinese name comes from a play on the word “legendary” and means passing good fortune. Zhang added that any similarity between the brand name and the U.S. president was unintentional.

    With plans to enter the U.S. market in 2019, there’s a strong possibility now the name will be changed before it’s introduced. “At first I’d never thought of it, why change the name? It’s the president Americans selected, it’s similar to the president’s name, this has to be good right?” he added. “But in the United States the level of opposition (to Trump) is high.”


  2. James May drove a Trumpchi on Top Gear
  3. China has been saying their bringing cars to us for at least a decade.
  4. If South Korean car manufacturers are anything to go by, the Chinese ones still have a couple of decades to go before they have a chance of exporting en masse.

    Driving a KIA will still attract condescending reactions from some, and that joint was established in 1946.
  5. Drove an Elantra in the US for a few days and it was pretty bad. Then we had a minor incident with it and they replaced it with a Jetta, which was heaps better, despite not being as new (i.e 20,000 miles, compares to virtually zero).

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