BMW at Auto Shanghai 2007

Discussion in 'Events' started by ajzahn, Apr 14, 2007.

  1. 04/13/2007

    Munich/Shanghai. The Chinese business metropolis of Shanghai will be the setting for three Asian premieres of the German premium automobile manufacturer BMW. At Auto Shanghai 2007, the longest-standing international automobile trade fair in China, the new BMW X5, the new BMW 3 Series Convertible and the new BMW 3 Series Coupé will be presented to Asian visitors for the first time from April 22nd to 28th 2007. BMW thus continues its model offensive in the Chinese automobile market: with an increasing variety of attractive models in a number of different vehicle segments, the company is intensifying its involvement in a market characterised by dynamic growth.
    The new BMW X5 is available in China either with an 8-cylinder engine with 261 kW/355 bhp or a 200 kW/272 bhp in-line 6-cylinder engine. Both models of the Sports Activity Vehicle (SAV) combine a level of driving dynamics which is unique in this segment with a high degree of versatility and a luxurious ambience.

    The other premieres on the continent of Asia are those of the new BMW 3 Series Convertible and the new BMW 3 Series Coupé. In the open-top four-seater model, occupants are protected from the weather for the first time by means of a lowerable hard top, while the elongated line typical of the BMW 3 Series is preserved. The design of the new BMW 3 Series Coupé has a strikingly elegant, sporty character. This model also offers space for four occupants and provides a dynamic driving experience which is unbeaten in this vehicle category. Powerful in-line 6-cylinder engines with VALVETRONIC fully variable valve train technology and a composite magnesium-aluminium crankcase are available on the Chinese market for the 3 Series Coupé and Convertible with the model designations BMW 330i (200 kW/272 bhp) and BMW 325i (160 kW/218 bhp).

    The other attractions of BMW's appearance at the Shanghai affair include the models BMW 530Li, BMW 525Li and BMW 523Li, specially developed for the Chinese market. These long wheelbase versions of the BMW 5 Series produced at the Chinese BMW plant Shenyang offer outstandingly sporty qualities combined with superior interior comfort and a particularly luxurious business limousine. The most striking difference from the established versions of the BMW 5 Series - also available in China - is the fact that the wheelbase is extended by 140 millimetres. The new models are powered by modern in-line 6-cylinder engines, whose output ranges from 130 kW/177 bhp in the BMW 523L to 160 kW/218 bhp in the BMW 525Li and 190 kW/258 bhp in the BMW 530Li.

    The BMW Hydrogen 7 will also be seen for the first time in China. The first hydrogen-powered luxury sedan designed for everyday traffic will provided a fascinating insight into the possibilities of individual mobility independent of fossil fuels and virtually free of emissions. The 12-cylinder engine of the BMW Hydrogen 7 can run on both hydrogen and conventional petrol and delivers an output of 191 kW/260 bhp regardless of the energy source used.
     
  2. Mini at Auto Shanghai 2007

    04/13/2007

    Munich/Shanghai. The new MINI continues its worldwide triumph. At the 12th International Automobile & Manufacturing Technology Exhibition - or Auto Shanghai 2007 for short - the new MINI Cooper will be the central focus of the brand's presentation. The new generation of the MINI is now causing a stir in Asia's growth markets, thus again confirming the global popularity of the fascinating brand MINI. In the Chinese business metropolis of Shanghai, MINI also presents another facet of its characteristic combination of driving pleasure and youthful lifestyle from April 22nd to 28th: the MINI Cooper Convertible, the world's only premium category vehicle to offer driving pleasure for four people under the open sky.
    With its completely renewed design, which nonetheless represents an evolutionary development of its essential features, the new MINI Cooper will be presented to a Chinese public interested in both stylistic originality and pioneering technology in equal measure. The new MINI Cooper is powered by a completely newly developed 1.6 litre 4-cylinder engine with 88 kW/120 bhp. In conjunction with the 6-speed automatic transmission - which is standard on the Chinese market - it accelerates to 100 km/h in just 10.4 seconds and has a top speed of 197 km/h. Its average fuel consumption is 6.7 litres.

    The second highlight at China's most tradition-steeped international automobile fair is the presentation of the MINI Cooper Convertible, whose 4-cylinder engine delivers an output of 85 kW/115 bhp from a capacity of 1.6 litres. The MINI Cooper Convertible is supplied in China as standard with a continuously variable CVT automatic transmission. The open-top four-seater accelerates from 0 to 100 km/h in 11.2 seconds and achieves a maximum speed of 182 km/h. Its average fuel consumption is 7.6 litres per 100 kilometres.

    With the new MINI Cooper and the MINI Cooper Convertible, two vehicles will be at the centre of attention in Shanghai which not only have fascinating charisma and uniquely agile handling to offer but also lasting value. The two models lead a ranking list published by the German automobile magazine "Auto Bild" based on the value retention of all motor vehicles available on the German automobile market. With an estimated resale value of 70 per cent and 69 per cent respectively after a period of three years, the MINI Cooper Convertible and the new MINI Cooper won the title of "World Champion 2007".
     

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