From Evo: "The sight of a pick-up bodied BMW M3 haring around the Nurburgring has had tongues wagging recently. With it wearing the company’s trademark camouflage paint, car folk were wondering exactly what BMW was up to. It turns out - to the disappointment of ‘Ute’ fans - that BMW isn’t creating a flat-bed version for the M3 model line-up. Instead, it’s an elaborate April Fool’s joke, something for which the company is famed. And now there’s a full picture gallery of the car, complete with, even more surreally, a lift-out targa roof. Almost every year, on April 1, BMW takes out an advert in a national broadsheet, in the same format as its regular ads, advertising a completely fabricated product or accessory which is bordering on the verge of credibility. Past highlights include the fly-repellent rubberised windscreen coating, which insects simply bounce off, and the ‘Toot and Calm Horn’, a car horn designed to reduce road rage by emitting a sound that placates vexed motorists. Every year the ads manage to dupe hundreds of people who aren’t quite paying enough attention. BMW isn’t the only company at it either. Don’t like wearing glasses while driving? Then the Ford Kuga with optional prescription windscreen is for you." http://www.evo.co.uk/news/evonews/266305/bmw_m3_pickup_picture_gallery.html