Hummer unleashing mid-size SUV

Discussion in 'American Cars' started by KRSONe1, Sep 25, 2004.

  1. See the post below
  2. Alpha series to feature 3.5-litre engine and be priced around $35,000

    Fri Jul 30 2004

    By John Porretto

    DETROIT -- General Motors Corp.'s Hummer brand is scheduled to begin selling a mid-size sport utility vehicle in the first half of 2005 and is planning a high-performance series of vehicles called Alpha.
    Hummer, known for its hulking SUVs, hinted months ago it would add a mid-size SUV to its lineup. GM provided specific details of the H3 for the first time Tuesday.

    The automaker said the smaller SUV will feature a 3.5-litre, five-cylinder engine and offer the choice of a manual or automatic transmission. It also will have an electronically controlled four-wheel drive system, traction control and GM's vehicle stability enhancement system.

    GM said the H3 will make its public debut at automotive shows beginning in the fourth quarter of this year.

    The low-volume Alpha series will begin with the 2006 H1 Alpha, which is scheduled for launch in early 2005. The H1 Alpha will be equipped with GM's 6.6-litre Duramax turbo diesel engine, which GM said will provide more power, improved emissions performance and better fuel economy than the H1.

    The H3 and H1 Alpha will join the H1 and H2 SUVs and H2 SUT, which went on sale in June and has features of both a large pickup and an SUV. With a mix of muscle and sizzle, Hummers are considered a status symbol for many Americans and have attracted celebrities and athletes who aren't bothered by their steep sticker prices and gas mileage that barely rises above single digits. But the brand also has its critics, such as the Sierra Club, which faults the vehicle for its bulk and poor gas mileage.

    The H1's price starts at about $105,000 US and the H2 and H2 SUT at roughly $50,000. GM gave no information on pricing for the two new vehicles, but CSM Worldwide analyst Mike Wall said he expects the price for the more-mainstream H3 to be between $30,000 and $35,000.

    "The big challenge is going to be threading the needle with the right vehicle at the right price without diluting the brand and its image," Wall said.

    After an 80 per cent increase in sales from 2002 to 2003 -- 19,581 versus 35,259 -- Hummer business was off nearly 25 percent through June of this year. Wall said part of the problem is that "everybody in the pool they were drawing from already had their vehicle."

    With the new H2 SUT and upcoming H3, he said, "they should be able to draw from a wider pool."

    --Associated Press

  3. Like the article said, Hummer needs this H3 to work, since sales have fallen dramaticly these past months.
  4. GM really screwed this Hummer thing royal. They had crazy amounts of publicity and good will but then released the half-baked H2 for too much money for too little car. If they'd spent another year in development and found ways to keep costs under controll (e.g. not building in the AMG factory) this could have been a long term proposition...
  5. Dont see an issue with the H2s price, before it if you wanted a Hummer you had to pay $100,000. And the H2 offers seating for 8 while the H1 offered sating for 4. The H2 can be driven daily while the H1 well youd have to be crazy to drive it saily. The key to the Hummer H2's success goes to the use of the Suburban chassis but part of the issue is that chassis is ageing and like they said alot of the people that want one have one.

    Yes they do need a smaller cheaper model and looks like they are getting it.
  6. To many YANK TANKS!
  7. Stop whining about your undersized countries, Europe.
  8. You claim to own a Diablo, even though we all know you don't, that thing gets a whooping 9mpg city and 12mph highway.

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