Hyundai will launch Genesis brand in December

Discussion in 'Asian Forums' started by WhiteChocolateWorld, Nov 4, 2015.

  1. #1 WhiteChocolateWorld, Nov 4, 2015
    Last edited by a moderator: Apr 25, 2016
    From autoblog: http://www.autoblog.com/2015/11/03/hyundai-genesis-sub-brand-official/


    Hyundai is about to go global with a new, high-end sub-brand called Genesis. Rumors of this spinoff have been swirling for years, but an announcement Tuesday confirms that the Genesis brand will launch in December of this year.

    "To elevate and differentiate the Genesis brand from Hyundai, a distinct design identity, emblem, naming structure, and customer service offering is being established," the automaker said in a statement.

    A Korean report states that Genesis will kick off with a new version of the Equus, set to launch next month, called G90. The rest of the lineup will follow suit with that naming structure (Infiniti isn't using it anymore, after all). The Genesis sedan as we know it will be called G80, and a new midsize model will be G70. A luxury SUV and sport coupe will round out the range, and all six models will launch by 2020. The rear-wheel-drive, midsize sedan is expected to debut in the second half of 2017.

    In order to properly create an identity of its own, Hyundai is creating the Prestige Design Division. Beginning in mid-2016, this group will be lead by Luc Donckerwolke, who was formerly responsible for design at several Volkswagen Group brands, including Audi, Bentley, Lamborghini, Seat, and Skoda. Hyundai Motor Group's chief design officer, Peter Schreyer, will oversee the work of Donckerwolke's new division.

    Genesis will initially launch in North America, China, Korea, and the Middle East. Hyundai says it will expand to Europe and other parts of Asia as Genesis grows.

    "The Genesis models will provide technological innovation, excellent driving performance and luxury to customers. Every Genesis model will be created with the needs of our customers in mind, so the resulting car will perfectly meet their needs without any unnecessary burden or excess," said Woong-Chul Yang, vice chairman of Hyundai Motor.
     
  2. How long till everybody starts putting g80 badges on the gen 1s like mine.

    Maybe get be nice if they get their own dealerships. Maybe I can get some better service
     
  3. Kinda saw this coming. It's a good idea tbh

    IMO "Hyundai" as a brand doesn't carry much weight as far as luxury goes, simply because they sell cheap little tin cans along side their bigger stuff. someone who is spending money on the most expensive car in their range probably wouldn't like to see a showroom full of these:
     

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  4. I am glad. It's very hard to re sell a 65000$ hyundai.....
    Maybe as Genesis they will hold value better
     

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