Lamborghini - End of year statement

Discussion in 'European Cars' started by ajzahn, Dec 22, 2008.

  1. Automobili Lamborghini S.p.A. will deliver another record year’s results in 2008. Official sales figures will be communicated on the occasion of Lamborghini´s appearance at the Detroit Motor Show in January 2009.

    Even as a low volume luxury car manufacturer, Automobili Lamborghini is not unaffected by the present downturn in economic activities in the wake of the global financial crisis. However, the company is in a favourable strategic position due to its identity as a luxury brand of longstanding tradition. One of its core brand values is exclusivity, which is maintained through tight management of volumes and a strict policy of maintaining a strong forward order bank. This exclusivity is of essential relevance to both dealers and customers and is pivotal for the appeal of the brand.

    Lamborghini has the most attractive product line-up in the company´s 45 year history. With at least one new product launched every year, and the continued development of the dealer network to maximise market penetration, Automobili Lamborghini has produced a year on year record performance in terms of turnover, profit and volumes for the last four years, together with a rare double digit profit margin. The company´s development marks one of the most respected company turn-around programmes in the automotive and luxury industries.

    Long before 2009, the company took decisive steps to address potential market volatility. Production flexibility is made possible by cooperative concepts developed with the union representatives. Besides flexible working hours, it provides the opportunity to create training and qualification programmes during work hours. There will be no layoffs, but an extension of the Christmas holiday for eight days has been confirmed.

    Lamborghini will not divert from its long-term strategy. Investment into R&D will not be reduced, and there will be ongoing expansion of its brand presence on a world-wide scale, with more new products and further expansion of its dealer network. The company will continue its strategy of announcing at least one new product each year. The latest examples of this are the new Lamborghini Gallardo LP 560-4 Coupe for which deliveries commenced summer 2008, and the Gallardo LP 560-4 Spyder unveiled in November 2008 with market launch in spring 2009. Lamborghini continues its stated objectives of becoming the most profitable supersportscar manufacturer, the most attractive employer and the most attractive brand in its market.
     
  2. Copying Ferrari yet again by selling cars I see.
     
  3. congratulations
     
  4. 2009 will be a different story.
     
  5. selling AND making...The nerve
     
  6. Yeah new record
     
  7. i loled
     
  8. Haha
     
  9. LOL, a Lamborghini dealer in SoCal recently closed.
     
  10. It's easy to sell cars when you mark them down 10s of thousands off MSRP before doing so.
     
  11. Do you think that they were sold at a loss ?
     
  12. Have you picked up a copy of Joe Sackey's Miura Bible?
     
  13. of course
     
  14. No, why?
     
  15. VW having 2 out of 3 luxury brands bleeding money ?
     
  16. Just thought you'd like it (what reminded me was that I'd read a passage this morning which indicated that Lamborghini lost money on every Miura sold). The writing style is a bit pompous and rambling, but it's amazingly well researched and detailed. I got it for Christmas and am much enjoying it; it's a bloody massive book.
     
  17. Pompous ? That never occurred to me on the subject of Sackey. Particularly after he had a big slice of humble pie loosing the sale of the Miura Bertone spider to Mr. Kidston. Funny how he raged on the car as the ultimate one of a kind Miura and slowly he started to invert his speech . . .
     
  18. If they copied Ferrari, they would have had a bad year. The only thing Lambo mimmicked was Ferrar's past financial success.
     
  19. Blah blah didn't read.
     
  20. was going to post that. dude, I love you.
     
  21. haha
     
  22. if you read more of the story you would know it was because the owner had other business ventures that didn't turn out to well, which is why the dealership closed
     
  23. Automobili Lamborghini increases worldwide sales again in 2008

    - Strong growth in Middle Eastern and major Asian Markets
    - Strongest growth in China
    - European Sales stable with growth in Italy and France
    - No abandoning of long-term strategic and product plans

    In spite of worldwide financial and economic turmoil, Automobili Lamborghini S.p.A. has delivered another historically very strong year in 2008. The Italian luxury sportscar manufacturer increased unit sales from 2406 to 2430. This means a growth of 1%.

    Weaknesses in major traditional markets where more than offset by growth in other markets as well as in new and emerging markets.

    The US market saw a decrease of 20.3% with 741 units sold instead of 930 the year before. The US share of worldwide sales decreased from 38.7 to 30.5%. In Europe, sales remained stable. While traditional markets like Germany and the UK showed relatively small single digit decreases, sales in the Italian homeland of the brand of longstanding tradition increased by 10% to 230 units sold. This sales growth pushed Italy into the position of second largest market in the world. Good performances were also recorded in France, which showed growth rates of 27%.

    The strongest growth rates were achieved in the Middle Eastern and Far Eastern Asian core markets. The Middle Eastern region achieved a sales increase of 66% from 100 to 166 units sold. In the Far East, China more than doubled its sales from 28 to 72 units sold with an increase of 157%. Additionally, Hong Kong and South Korea showed high triple digit growth rates of 120 and more than 100%. The worldwide share of the Middle Eastern and Far Asian sales increased from 15.0 to 21.8%.

    �In the light of worldwide economic insecurities and sluggish car markets, this new record year above all proves the sustainability of our business strategy. We know that there are tough times ahead now, but we have increased the value and attractiveness of our luxury brand in so many facets that we are ready to take on whatever challenges the future might bring us�, said Lamborghini President and CEO Stephan Winkelmann.

    With the youngest and most attractive product line-up in the company�s 46-year old history, with one new model launched every year, with the consistent expansion into new markets of the highest potential like the Middle East and Asia, Automobili Lamborghini has managed to show a strong above-market growth rate in recent years.

    The company�s development marks one of the most respected turn-around projects in the automotive and luxury industries. Amongst other factors like a very positive brand image development the workforce has strongly increased in only four years.

    Long before approaching 2009, the company has taken decisive steps to be well prepared for volatility in demand. Production flexibility is made possible by cooperative concepts developed with the union representatives. Besides flexible working hours, it is agreed to also encompass the option to change work time into training and qualification projects.

    Lamborghini does not abandon its long-term strategy. Investment into R&D will not be reduced, as there will be ongoing expansion of the brand presence on a worldwide scale. The company sticks to its development of one new model each year. The latest example of this confidence is the announcement of the new Lamborghini Gallardo Spyder LP 560-4. Lamborghini is confident to become the most profitable luxury sportscar manufacturer, the most attractive employer in its segment.
     
  24. "Even as a low volume luxury car manufacturer, Automobili Lamborghini is not unaffected by the present downturn in economic activities in the wake of the global financial crisis"

    their US Year on year figures for Dec were down 70%, and 20% for the whole year. hard to believe they could make up that deficit
     
  25. #25 Alessandro, Jan 17, 2009
    Last edited by a moderator: Apr 25, 2016

Share This Page