Mercedes buys back and closes 29 Maybach dealers

Discussion in 'European Cars' started by PandaBeat, Oct 1, 2007.

  1. #1 PandaBeat, Oct 1, 2007
    Last edited by a moderator: Apr 25, 2016
    Mercedes-Benz buys back and closes 29 Maybach dealers

    Posted Oct 1st 2007 4:31PM by John Neff
    Filed under: Car Buying, Maybach, Mercedes Benz

    Audi has Bentley, BMW has Rolls-Royce (check out our review of the $400k Phantom!), and Mercedes-Benz has Maybach. Both Bentley and Rolls-Royce have proven to be valuable upper echelon assets for their respective parent companies, but Maybach has never made it that far. Expected to sell around 600 units per year, the exclusive marque only managed to move 164 units in the U.S. last year.

    Mercedes recently made a move to minimize its losses by reducing the number of Maybach dealerships in the U.S. from 71 to 42. Though many Maybach dealerships are attached to Mercedes-Benz dealerships, owners were still forced to spend around a half a million dollars to build special "studios" that pampered the ultra-rich who were interested in a Maybach.

    In order to close a Maybach dealership, however, Mercedes offers compensation those dealers who invested in the brand. Unfortunately, the automaker is only paying out 25 cents on the dollar, meaning a dealer who invested $500,000 is only getting $125,000 back. Buying high and selling low is not the best investment decision, but then again, neither is buying a Maybach.

    [Source: Automotive News, sub. req'd]
  2. good, bring back the pullman.
  3. <A BORDER="0" HREF=""><IMG BORDER="0" SRC="pitlane/emoticons/sad.gif"></A>
    I'd buy a Maybach if I could.
  4. Used in 15 years. <A BORDER="0" HREF=""><IMG BORDER="0" SRC="pitlane/emoticons/grin.gif"></A>
  5. To this day I'm convinced that Maybach failed only because of their lack of identity, styling wise
  6. I love the Maybach.
  7. i think so too. That, along with the fact a rolls or a bentley have dominated the segment for years.
  8. it wasn't hard for them to dominate, they were alone <A BORDER="0" HREF=""><IMG BORDER="0" SRC="pitlane/emoticons/tongue.gif"></A>
  9. I agree.
  10. Hahahaha this hurts so good.

    #$%#ing $400k for a Rover 75 with S class cues..
  11. I'd rather have a Lexus LS600hl.
  13. Me too. Utter understatement. Makes the Phantom look like a slab of beef.
  14. So understated, it looks korean
  15. Or like an S-class...

    An S-class with suppler leather, nicer wood, and an even more comfortable ride. Can't go wrong with that combination in my book.
  16. You could buy and S class and pocket the difference?
  17. well theres Bristol but those buyers are so #$%#ing eccentric and small in number as to be unconsequential.
  18. Shut the #$%# up.
  19. 71 dealers is too many, loses the prestige of the make, it makes sense that they should be somewhat exclusive. I'm not even sure I can even name 71 amerikan cities.
  20. I always liked the Mayback. The thing that pisses me off is that the new S-class looks even more like one.
  21. ya goddamn dirty south amerkan
  22. HAha gross.
  24. exactly
  25. I wouldn't be surprized to learn that were true.

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