Built to each customer’s individual taste, it became an American icon of prestige and helped the company out-perform Packard and their V12. Cadillac initially prepared the V16 to prodigiously power its flagship model with more cylinders than anything else available. The introductory brochure proudly claimed “Sixteen-cylinder powering, complete individuality in style ”that, in brief, is the story of the Cadillac V16.”
Despite difficult times, and a price tag higher than any previous Cadillac, the V16 was ordered in huge numbers throughout 1930. GM paraded six cars for European tour and the cars received acclaim by both the press and public. Production reached 2000 examples by June, but by the end of the year, the economic depression nearly hauled sales.