A Paris-born French brand, DS is proud to make its debut at the Paris Motor Show. Officially created on 1st June of this year, the DS brand has a clear-cut ambition: to return the French automotive industry to the ranks of the premium carmakers. It will present concept cars – the DIVINE DS and DS 3 INES DE LA FRESSANGE PARIS CONCEPT – that herald the Brand’s future. It will also show its latest technological innovations and present the new connected services, DS Connect Box and Scan MyDS. To plunge into the Brand’s universe, make a visit to the DS showcase in Pavilion 1.
PARIS CONCEPT shine a light on the Brand’s future for visitors. DIVINE DS embodies the very essence of the Brand and shows where the Brand is headed, while DS 3 INES DE LA FRESSANGE PARIS CONCEPT illustrates all the potential for personalisation offered by the DS 3.
DIVINE DS, a manifesto of the DS style, is a four-door car distinguished by its compact lines. Along with its sleek and assertive exterior styling, DIVINE DS has an interior whose elements are combined in totally original ways to reflect DS’s avant-garde spirit and sophistication. For this concept car, the design teams gave free rein to their creativity and introduced the concept of “hypertypage”, meaning the car has three interchangeable interior universes, each with a unique and compelling personality. It is a concept car that points to DS’s aim of offering customers cars that will totally reflect their personality.