A to Z
Chrysler
Today Chrysler is a family brand of sedans & minivans. That was not always the case. Founded by Walter Chrysler in 1925 used the General Motors brand diversification and hierarchy strategy. Cars like the original Chrysler 300 and Chrysler Imperial were cars that wowed customers back in the day. You won’t see much recently that gets us excited from the Chrysler brand (too bad).
