Chrysler does U-turn: Dodge Viper stays

Discussion in 'American Cars' started by MuscleCarHeart, Jul 10, 2009.

  1. #1 MuscleCarHeart, Jul 10, 2009
    Last edited by a moderator: Apr 25, 2016

    NEW YORK ( -- Chrysler Group LLC has reversed course and decided not to sell off its V-10 powered Dodge Viper sports car business. The car will remain in production after this year, the automaker announced Friday.

    The Viper will be produced "though 2010 and beyond," a Chrysler spokesman said.

    Chrysler had announced last summer that it would sell the Viper business and would not produce anymore Viper cars after this year. Ultimately, Chrysler later said, the carmaker did not receive any bids that met its requirements.

    The Viper brand and the plant that makes the car were taken over by the "new" Chrysler, now called the Chrysler Group, that recently emerged from bankruptcy.

    The Viper is a high-priced, limited production performance car. It is powered by a massive 8.4-liter, 600 horsepower V-10 engine and has a price tag that starts at about $90,000.

    The car was originally introduced in the 1992 model year, and only about 25,000 have been sold since then.

    But the car became an important marketing centerpiece for Chrysler's Dodge brand.

    "We're extremely proud that the ultimate American-built sports car with its world-class performance will live on as the iconic image leader for the Dodge brand," said Mike Accavitti, president and chief executive of Chrysler's Dodge brand in a prepared statement.

    The Chrysler Group is owned by a combination of the Italian automaker Fiat, the U.S. government, the United Auto Workers union's retiree trust and the Canadian and Ontario governments.

    First Published: July 10, 2009: 5:35 PM ET
  2. In a time of failing automakers, one would expect a car like this die off. It looks beautifully ridiculous and is as subtle as a chainsaw to the throat. It is expensive, loud, and about as environmentally friendly as an Atomic Bomb. You will not find Italian leather interiors and matching luggage, hell, it barely has seat belts. But what you pay over $80,000 for is one of the most pure driving experiences in the world. When it comes down to doing the work, it is just you and the tarmac. This is a car for those who can actually drive; the only traction control this beast has is your right foot. And if you manage not to get yourself killed in the process, it can be one of the most thrilling experiences of your life. It is not often that you can enjoy terror so much. Hearing that the Viper is still to be produced, even if it is for only a little while longer, may not make the world a better place, but it certainly makes the world a little more fun.
  3. Best automotive news I've heard in YEARS.
  4. Chrysler is dead w/o the Viper.
  5. Chrysler is dead w/ the Viper.
  6. It's one of a handful of modern american cars I can say without a doubt is both world class and a supercar.

    I'm happy it is staying alive and proud for it, regardless of how many units have been sold.
  7. best news of this week <A BORDER="0" HREF=""><IMG BORDER="0" SRC="pitlane/emoticons/smile.gif"></A>
  8. Fiat Viper.
  9. Fiat Viper Abarth
  10. Chrysler is dead w/ the Viper.
  11. +1000 Viper and G8 stay !!!
  12. I have this love/hate for the Viper through the years. As a kid I loved it. When I learned a lot more about cars I saw it as over-priced and only purchased by blue collar people that managed to make a lot of money (plumbers that rip people off).

    But when they converted it to a track toy, holy shit I love it again. Glad it's still around.
  13. Anything that has an 8.4 litre V10 is automatically #$%#ing cool, regardless of what it is.

    The fact that it's a stunning looking, massively fast, massively exciting beast of a car just adds to the awesomeness.

    So glad it's staying.
  14. Italian passion.
  15. i wish i was as cool and knowledgable as you
  16. That's nice, and I like the viper an all, but a fledgling auto maker doesn't need to be wasting time and effort on a niche market, low production automobile when they barely exist. This is a good example of the bad decision making that might have gotten them where they are today.

    Only 25,000 sold in 17 years? Sounds like a brilliant idea. Why don't you start making some more SUVs, too?
  17. It's called a halo car. It's sole purpose is to showcase a company's potential and generate interest. The Viper does both.
  19. Good decision.
  20. #21 Jadotch, Jul 13, 2009
    Last edited by a moderator: Apr 25, 2016
    Check this article out, it lists as an official source for N-ring times! Makes me question the examiner.

    Some of the best news in recent months for enthusiasts broke today: The sale of the Viper division is off the table!

    Anything that holds the production car record at the infamous Nurburgring in Germany has some legs from a sales standpoint. that also translates to profits as costs come down.
    Yes, this is a reversal of my previous position regarding the reason to sell. It is no longer Chrysler in survival mode, but rather Fiat recognizing a position in the marketplace as technological advancements with so many other sports cars make the Viper more and more unique as it remains unchanged. But the horsepower race, sadly, is still over.

    Sure the Viper can be made faster, but when horsepower levels exceed those in race cars, what happens next under the hood? Exactly - nothing. The Viper can remain the high horsepower purists car with no electronic nannies interfering with the throttle or suspension. That's right, the Viper is becoming the purist's car because the others are getting more sophisticated with various forms of electronic engine and suspension management. Examples included the suspensions on the Corvette ZR1 and Porsches.

    The car itself can be improved in terms of refinement or interior amenities and that can get expensive to develop and for the buyer to purchase. The other way to improve it is by weight loss. "Adding lightness" per the mantra of Colin Chapman, the founder of Lotus, is the other direction it can go. Expensive yes, but very potent. All wheel drive isn't going to happen either.

    As I said before though, the horsepower race is essentially over. Putting the Viper sale on the block a while back was the sign. It isn't so much gas prices as it is the physics of rubber on pavement. As much as I want to drive a car every day that can lift the front wheels off the ground so I can "live my life ten seconds at a time", those wrinkle-wall slicks are lousy in the twisties. If I go to the track, I want a Viper ACR. But until then, I'll just keep reminiscing about the time I went for a ride in a Lamborghini Murcielago - that all wheel drive meant it laid all the power down.
  21. People are going to buy Calibers because they're Viper fans?
  22. No, they buy Calibers because they're blind.
  23. Please, the highest offer they got for the Viper firm was half of what they asked, that's why they're keeping it. They couldn't sell it for anything reasonable.
  24. This is great news, I've been loving Vipers since the first time I heard a race prepared one at the track.

Share This Page