2012 Bugatti 16/4 Veyron Venet
Molsheim/ Geneva – March 4, 2013. French artist Bernar Venet has been invited by Bugatti, legendary supercar-maker, to create a work of art that combines the artist’s vision and passions with Bugatti’s celebrated Grand Sport. Bugatti presents this unique piece of art exclusively at the VW Group evening on the eve of the Geneva Auto Show (March 5 – 17, 2013).
Through a congenial synthesis of artistic concept and technical possibilities, Venet has created an object that integrates the symbol of speed with a fascinating, painterly exterior and an interior that alludes to haute couture. This one-of-a-kind sculptural work will be on view at the Rubell Family Collection in Miami during Art Basel Miami.
Bernar Venet remarks, “A Bugatti is already a work of art in itself, one that transports both its beholder and its driver into new dimensions of realit y. I realized how I could translate my passion for mathematical equations and scientif ic treatises into three-dimensi onal form. My works are usually self-referential. So I found the idea of tra nslating the equations of th e Bugatti engineers onto the bodywork of the car very appealing. It was, so to speak, a logical conclusion and a new challenge in terms of the specific form of colla boration and implementation. To me, the result is also exceptional when measured by artistic standards and bestows the object with a mythical character.”
The artistic avant-gardes of the first half of the twentieth century fo und inspiration in the car as an object of desire; they depicted it in drawings, paintings and sculptures that projected absolute speed as their point of orientation. In the 1970s, the car served as an unconventional canvas for many artists, such as Robert Rauschenberg, Roy Lichtenstein and Andy Warhol, who painted what became known as art cars . This practice continued to be embraced in the 1980s.
Since the 1990s, international artists have concentrated on exploring the shifting cultural historical significance of the car. This has resulted in sculptural and conceptual responses such as those by Erwin Wurm, Gabriel Orozco, Christoph Keller, Olafur Eliasson and Damian Ortega, which tend to contextualize the car as a paradigm for the acute s ocial and cultural changes of a globalized world.
Bernar Venet´s approach is radically different from these movements and art works. He takes on the Bugatti Grand Sport by selecting a totally original solution, which distinguishes itself from the more traditional work of his predecessors. The appl ication of mathematical formulae calculating the enormous power of the Bugatti engi ne on the car itself, allows him to implement the self-referential character inherent for his paintings. In doing so he pays tribute to the genius of technological science as well as the German Know-H ow of automobile production.
In his 2012 artistic adaptation and exploration of the Grand Sport Bernar Venet has combined image and object to highlight the fascination with this model’s absolute beauty and speed. His work unites a conceptual approach and sculptural craft on equal footing. In this work for Bugatti, Venet links the Pop artists’ claim to the car as a canvas with the utilizati on of every technical and aesthetic means available for designing the fastest and costliest car in the world today. Venet incorporates signs taken from the realm of production into his visual idiom and creates a total work of art that harmonizes object and outer surface, interior and exterior, and evokes the exhilarating speed of the Bugatti Grand Sport.
Achim Anscheidt, Chief Designer at Bugatti, states, “Our collaboration with Bernar Venet, one of the most demanding artists of ou r time, has led to creative impu lses and inspiration that will continue to motivate us in the fields of concept and design. We are pleased that this collaboration has resulted in the creation of a significant, collect ible work of art. The self-image of the Bugatti brand derives from an artistic identity that unites sketch, drawing, technical planning and realization into an intermedial whole. Bernar Venet doubly honors our brand by making reference to the technical formulae of our engineers without fully revealing their secr ets. It is an homage to the principle of dialogue and to the human capacity to question and redefine established boundaries. Venet is always focused on the essentials and so is Bugatti.”
Story by Bugatti Automobiles S.A.S.