20 September 2006 – Kia Motors has revealed the first image of its latest concept car that is scheduled to debut at the Paris Motor Show next week. The strikingly styled concept, named pro_ceeâd, is based on the forthcoming three-door sporty hatch version of the all-new Kia cee’d.
This five-door family hatchback has its world premiere (in production-ready form) at Paris and will be manufactured at Kiaâs European assembly plant in Slovakia from November 2006.
Gregory Guillaume, Chief Designer Kia at European Design Centre commented, ‘Following on from the original ceeâd concept, our design brief for pro_cee’d was to create a teaser for the all-new cee’d sports hatch which will become the third model in the cee’d line-up.’
The pro_cee’d has kept the family resemblance to ceeâd with its dynamic and muscular appearance. Key attributes which the pro_ceeâd and cee’d models will have in common include the lowered roof line and shallower side windows edged with chrome trim that creates a robust and sporty window graphic.
The pro_cee’d interior is designed to accommodate four people in sporty bucket-styled seats and is trimmed to give a strong feeling of performance.
The three recessed dials of the instrument panel have separate metal cowlings set beneath a top cowling that appears to float above the dashboard. The dense matt black trim of the upper dashboard continues around the upper sides of the cab. The lower panels are trimmed in special ‘Pilot Brown’ distressed leather, the quality of an old flying jacket ‘leather with a history and a story to tell’ as Guillaume enthuses.