The Roadster that Made Mercedes-Benz

By the 1950s it was clear that Americans were in the mood for sporty cars with the right balance of style and performance. For many young people, single, married, or even with small children, a small two-seater presented a delightful relief from the lunking, heavy American cars that still seemed stuck in the 1940s. Among the many European car companies that were paying close attention to this growing market, Mercedes-Benz was poised with an offering that not only would captivate the hearts of Americans, but would also set a new world standard for sporting fun in an open two-seater car with plenty of style and performance to match.

Introduced at the 1954 New York Auto Show, the prototype 190SL was cleverly situated alongside the powerful and prestigious 300SL Gullwing. With such celebrated company the 190SL immediately struck a glamorous chord with all onlookers. Displaying all the characteristic quality, fit, and finish of the 300SL, the 190SL delivered in every respect. The motoring press showered the new 190SL with ample praise confirming this affordable convertible would surely lead the way to new markets in North America.