It’s one of the most multi-faceted stories ever told in the history of the automobile. The Audi emblem with its four rings identifies one of Germany’s oldest-established automobile manufacturers. It symbolizes the amalgamation in 1932 of four previously independent motor-vehicle manufacturers: Audi, DKW, Horch and Wanderer. These companies form the roots of what is today AUDI AG.

The story of Audi began in 1899 August Horch founded Horch & Cie. in Cologne. It was there that he helped build his first car. After differences of opinion with the board, August Horch left the company and formed a second car company. Because his surname was already in use and was protected by trademark, he chose its Latin translation for the new company. So “horch!” – or “hark” – became “audi!”. It was a brilliant idea that came from the son of one of August Horch’s business partners.

Thanks to his victorious involvement in the Austrian Alpine Runs, August Horch succeeded in making Audi internationally known in just a few years. After the First World War, August Horch withdrew from the company and moved to Berlin to work as an independent automotive expert.

On June 29, 1932, four vehicle brands – Audi, DKW, Horch, and Wanderer – joined forces to create Auto Union AG. The new company group, based in Chemnitz, was able to serve all market segments, from light motorcycles to luxury saloon cars. They presented their newest Audi at the 1933 Berlin Motor Show, and received its greatest popularity boost with the success of a racing car based on Ferdinand Porsche’s design. Auto Union racing cars were high-tech products that concentrated above all on high-performance engines, aerodynamic design, and the systematic use of lightweight construction. The Auto Union car with streamlined fairing and an output of 545 horsepower was the first to exceed a speed of 400 km/h on a normal road.

Audi logoIn 1980, a four-wheel-drive sports coupe caused a sensation at the Geneva Motor Show. The Audi quattro® was the first high-performance vehicle with four-wheel drive–a concept only seen on trucks and off-road vehicles. The permanent four-wheel drive system in the Audi quattro® enjoyed worldwide success in motor sport and gradually found its way into the entire Audi model range.

By 1987, the 598 hp Audi Sport quattro® S1 had conquered the Pikes Peak Hill Climb in record-shattering time for the third year running. The next year, victory in the TransAm Series for driver Hurley Haywood and the Audi Team proved that quattro® could help conquer more than just bad roads and weather.

In 1989, following more than 13 of years of development, Audi engineers succeeded in refining diesel direct injection for car diesel engines. In conjunction with a turbocharger, it was also possible to achieve an extremely low-loss combustion process that resulted in very economical fuel consumption. In the autumn of 1989, the Audi 100 was presented at the Frankfurt Motor Show with a 2.5-liter five-cylinder TDI® engine.

The Audi R10 TDI started seven-times in the 2006 American Le Mans Series season, and took the checkered flag as winner on each occasion. Dindo Capello and Allan McNish wrapped up the Driver’s; Championship with a couple of races left in the season. Audi also won the Team and Manufacturers Championships. For the seventh consecutive time, every title in the top flight LM P1 class went to Ingolstadt. Through motorsport, Audi accelerated the development of TDI technology, directly benefiting the consumer market.

In 2006, Audi announced its entry into the most discerning segment of the car market with the R8 mid-engine sports car, and immediately took up a position among the leaders.

See all Audi Cars, News and Reviews

Audi Cars

All Audi Cars
1988 Audi 200 Quattro Trans-Am
1935 Audi 225 Front
1935 Audi 225 Front Special Roadster
1992 Audi 80 quattro 2.5 DTM
1989 Audi 90 Quattro IMSA GTO
2011 Audi A1 clubsport quattro
2012 Audi A1 quattro
2008 Audi A3 TDI clubsport quattro
2005 Audi A4 DTM Edition
2008 Audi A4 DTM R14
2009 Audi A4 DTM R14 plus
2012 Audi A5 DTM R17
2012 Audi A6 L e-tron concept
2010 Audi A8 L W12 quattro
2014 Audi A8 L W12 quattro
2005 Audi Allroad Quattro Concept
2007 Audi APR8
1973 Audi ‘Asso di Picche’
2001 Audi Avantissimo Concept
1991 Audi Avus Quattro Concept
1981 Audi Coupé GT Tourenwagen G2
2009 Audi e-tron
2011 Audi e-tron concept
2010 Audi e-tron ‘Detroit Showcar’
2010 Audi e-tron Spyder
2003 Audi Le Mans Quattro Concept
2013 Audi nanuk quattro concept
2003 Audi Nuvolari Quattro Concept
2003 Audi Pikes Peak Quattro Concept
2014 Audi prologue
2015 Audi prologue Avant
1981 Audi Quartz Coupé
1980 Audi Quattro
1984 Audi Quattro
1983 Audi Quattro A1
1984 Audi Quattro A2
2010 Audi quattro concept
1981 Audi Quattro Rallye
2006 Audi R10
2009 Audi R15 TDI
2010 Audi R15 TDI plus
2015 Audi R18 e-tron quattro
2000 Audi R8
2001 Audi R8
2002 Audi R8
2007 Audi R8
2009 Audi R8 5.2 FSI quattro
1999 Audi R8C
2015 Audi R8 e-tron quattro
2012 Audi R8 GRAND-AM
2010 Audi R8 GT
2011 Audi R8 GT Spyder
2009 Audi R8 LMS
2016 Audi R8 LMS
2012 Audi R8 LMS ultra
1999 Audi R8R
2010 Audi R8 Spyder 5.2 FSI quattro
2015 Audi R8 V10
2013 Audi R8 V10 Coupé
2013 Audi R8 V10 plus
2015 Audi R8 V10 plus
2013 Audi R8 V10 Spyder
2008 Audi R8 V12 TDI Concept
2008 Audi R8 V12 TDI Le Mans
2013 Audi R8 V8 Coupé
2000 Audi Rosemeyer Concept
1995 Audi RS 2 Avant
2011 Audi RS 3 Sportback
2000 Audi RS 4 Avant
2006 Audi RS 4 Avant
2012 Audi RS 4 Avant
2006 Audi RS 4 Cabriolet
2005 Audi RS 4 Sedan
2010 Audi RS 5
2013 Audi RS 5 Cabriolet
2012 Audi RS 5 Coupé
2013 Audi RS 5 DTM
2014 Audi RS 5 DTM
2002 Audi RS 6
2013 Audi RS 6 Avant
2008 Audi RS 6 Avant 5.0 TFSI quattro
2004 Audi RS 6 Avant Plus
2008 Audi RS 6 Sedan 5.0 TFSI quattro
2013 Audi RS 7 Sportback
2004 Audi RSQ Concept
2013 Audi S3
2013 Audi S3 Sportback
2005 Audi S4
2012 Audi S4
2016 Audi S4
2002 Audi S4 Avant
2012 Audi S4 Avant
2008 Audi S5 Cabriolet
2012 Audi S5 Cabriolet
2012 Audi S5 Coupé
2012 Audi S5 Sportback
2012 Audi S5 Sportback
2006 Audi S6
2012 Audi S6
2012 Audi S6 Avant
2012 Audi S7 Sportback
1996 Audi S8
2012 Audi S8
2014 Audi S8
2006 Audi S8 5.2 FSI quattro
2016 Audi S8 plus
2005 Audi Shooting Brake Concept
2009 Audi Sportback Concept
1984 Audi Sport Quattro
1985 Audi Sport Quattro S1
1991 Audi Spyder Concept
2003 Audi TT 3.2 Quattro
2007 Audi TT 3.2 S-Line
2010 Audi TT RS Coupé
2010 Audi TT RS Roadster
2010 Audi TT RS SP4T
1996 Audi TTS Concept
2014 Audi TT Sportback concept
2013 Audi TT ultra quattro concept
1990 Audi V8 Quattro DTM
2012 Audi R18 e-tron quattro
2014 Audi R18 e-tron quattro
2013 Audi R18 e-tron quattro Langheck
2011 Audi R18 TDI
2012 Audi R18 ultra
2010 Audi TT GT4 Concept
2013 Audi Sport quattro concept
1985 Audi Sport Quattro Rally
1987 Audi Sport Quattro S1 ‘Pikes Peak’
2014 Audi Sport Sport quattro laserlight concept
2015 Audi Sport TT Cup