Volvo celebrated its 50th anniversary on 14 April by presenting every employee with a Swiss watch.
Jubilee models were produced. These included the Volvo 262 Coupe, an attractive model designed and produced by Bertone of Italy mainly for the US market.
A silver-coloured Volvo 240 was also produced. Adorned with gold stripes, this also boasted a silver plate on the dashboard signed by P.G. Gyllenhammar and a special jubilee badge.