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It’s one of the most multi-faceted stories ever told in the history of the automobile. The Audi emblem with its four rings identifies one of Germany’s oldest-established automobile manufacturers. It symbolizes the amalgamation in 1932 of four previously independent motor-vehicle manufacturers: Audi, DKW, Horch and Wanderer. These companies form the roots of what is today AUDI AG.

The story of Audi began in 1899 August Horch founded Horch & Cie. in Cologne. It was there that he helped build his first car. After differences of opinion with the board, August Horch left the company and formed a second car company. Because his surname was already in use and was protected by trademark, he chose its Latin translation for the new company. So “horch!” – or “hark” – became “audi!”. It was a brilliant idea that came from the son of one of August Horch’s business partners.

Thanks to his victorious involvement in the Austrian Alpine Runs, August Horch succeeded in making Audi internationally known in just a few years. After the First World War, August Horch withdrew from the company and moved to Berlin to work as an independent automotive expert.

On June 29, 1932, four vehicle brands – Audi, DKW, Horch, and Wanderer – joined forces to create Auto Union AG. The new company group, based in Chemnitz, was able to serve all market segments, from light motorcycles to luxury saloon cars. They presented their newest Audi at the 1933 Berlin Motor Show, and received its greatest popularity boost with the success of a racing car based on Ferdinand Porsche’s design. Auto Union racing cars were high-tech products that concentrated above all on high-performance engines, aerodynamic design, and the systematic use of lightweight construction. The Auto Union car with streamlined fairing and an output of 545 horsepower was the first to exceed a speed of 400 km/h on a normal road.

Audi logoIn 1980, a four-wheel-drive sports coupe caused a sensation at the Geneva Motor Show. The Audi quattro® was the first high-performance vehicle with four-wheel drive–a concept only seen on trucks and off-road vehicles. The permanent four-wheel drive system in the Audi quattro® enjoyed worldwide success in motor sport and gradually found its way into the entire Audi model range.

By 1987, the 598 hp Audi Sport quattro® S1 had conquered the Pikes Peak Hill Climb in record-shattering time for the third year running. The next year, victory in the TransAm Series for driver Hurley Haywood and the Audi Team proved that quattro® could help conquer more than just bad roads and weather.

In 1989, following more than 13 of years of development, Audi engineers succeeded in refining diesel direct injection for car diesel engines. In conjunction with a turbocharger, it was also possible to achieve an extremely low-loss combustion process that resulted in very economical fuel consumption. In the autumn of 1989, the Audi 100 was presented at the Frankfurt Motor Show with a 2.5-liter five-cylinder TDI® engine.

The Audi R10 TDI started seven-times in the 2006 American Le Mans Series season, and took the checkered flag as winner on each occasion. Dindo Capello and Allan McNish wrapped up the Driver’s; Championship with a couple of races left in the season. Audi also won the Team and Manufacturers Championships. For the seventh consecutive time, every title in the top flight LM P1 class went to Ingolstadt. Through motorsport, Audi accelerated the development of TDI technology, directly benefiting the consumer market.

In 2006, Audi announced its entry into the most discerning segment of the car market with the R8 mid-engine sports car, and immediately took up a position among the leaders.

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The Audi emblem with its four rings identifies one of Germany’s oldest-established automobile manufacturers. It symbolizes the amalgamation in 1932 of four previously independent motor-vehicle manufacturers: Audi, DKW, Horch and Wanderer.

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A Dramatic Sales Drop Should Kick Audi in Gear There’s a lot to love about the Audi R8 it’s an everyday supercar and one of the best ones out there. The vehicle is a handsome and fast machine, and it’s not selling well. In 2018, the car sold 927 units. In 2019 it sold only …

The Ultimate High-Speed Present At the Goodwood Festival of Speed this year, Audi revealed the R8 LMS GT2 Racer. The race car is now available, and Audi will begin making deliveries of the vehicle. The car is the most powerful that Audi Sport customer racing has ever put out. The R8 LMS GT2 gets a …

Created Exclusively for the Animated ‘Spies in Disguise’ Movie The RSQ- E-Tron Concept that Audi recently revealed was created exclusively for an animated film and it is the first of its kind. The car is a lot like the Audi RSQ that Will Smith drove in the movie “I, Robot.”  Audi worked with Blue Skies …

A Speedy SUV The Audi RS Q8 is the fastest version of the Q8. It’s also the fastest dang SUV around the Nordschleife now. The SUV took the Green Hell recently and left victoriously. The SUV managed to set a lap time of 7 min 42.253 seconds. That is quick for any vehicle and seven …

No Longer Limited Edition The rear-wheel-drive R8 supercar was just a limited-edition of the vehicle, but now Audi has decided to make it a permanent addition to the automaker’s lineup.  According to Motor Authority, the R8 V10 RWD, as it is called, will be available if you want it. However, availability for the model is …

Get Your Bank Account Ready The idea of supercars and affordability don’t really go together. Supercars are luxurious, high-performance machines that are aspirational cars for much of the population. With that said, what of the used market? What about all those supercars that had their heyday and are now ready to change hands from one …

Audi Looks to Have a Winner  The Frankfurt Motor Show has had some winners appear at it. One that stands out to us is the Audi RS7 Sportback. As TheSupercarBlog calls it, the RS7 Sportback is what you get if you take the RS6 Avant and put it in the sleeker Sportback body. The publication …

This Is What the Wagon’s All About Recently, it came to light that Audi would bring the RS6 Avant to the U.S. and motoring enthusiasts across the country rejoiced. While we’re waiting for this high-performance wagon, we’re looking for all of the good photos and videos of this car, and the one below posted by …

A Mild Hybrid Rocket of a Wagon The Audi RS 6 Avant is a powerful wagon with a mild-hybrid powertrain. The vehicle utilizes a 48-volt hybrid system. That system restarts the engine and helps manage electrical power. At the heard of the car is the twin-turbo 4.0-liter V8 engine that puts out a whopping 591 …

A Luxury German Rocketship on Wheels The 2020 Audi S8 is here. It’s based on the latest version of the Audi A8 but ups the ante with a twin-turbo V8 that makes 563 horsepower and 590 lb-ft of torque. Not all of the car’s details have been shared with the public, but it was noted …

An Upgrade to the R8 We recently reported that the current Audi R8 would be the last R8 generation. However, that doesn’t mean Audi has plans of letting the car languish as this generation of the car moves forward. A report from PistonHeads indicated that Audi Performance boss Oliver Hoffman wants to build a higher-performance …

Say Goodbye After Two Wonderful Decades When the Audi TT came out it was a fresh new car for Audi with a beautiful style. As the years went on the car only got better and better. Now, Audi will kill the TT in favor of another electric car. Bram Schot, the brand’s chairman, announced the …

Sport vs. Sporty vs. Sportiest On paper, you might not be surprised to see the result in the Top Gear video below. However, you might be surprised to see the manner in which it happens. The Lotus Exige Cup 430 is a bonafide speed racer and it makes 430 hp and 325 lb-ft of torque. …

The Ultimate AWD Drag Race The website Carwow wanted to see just how the New Porsche 911 Carrera 4S stacks up against the other all-wheel-drive high-end sports cars out there. That meant the company had to stage a serious test, and that led the testers to the drag strip. The company took the new Carrera …

This TT Is Not Like Others The Audi TT RS is a notable sports car. The standard vehicle makes a strong 400 hp from a 2.5-liter turbocharged five-cylinder engine. That’s pretty impressive, but it pales in comparison to the TT RS in the video below. That car was fitted with a TTE700 Hybrid Turbo, new …

Switching to Electric The Audi R8 is a wonderful supercar, but its days are numbered due to VW Group’s shift towards electrification. The R8 will continue on for a few more years, but it likely won’t outlive this generation. When the car’s lifecycle has run its course, the model will pass on and be replaced …

It Is Now Stateside The 2020 Audi R8 has finally arrived in America. The car was officially unveiled last fall, but now it has come to America. The will appear at the New York Auto Show. The Audi R8 underwent a facelift recently. It now has more aggressive styling. It’s the best looking the R8 …

It’s Quite the Tribute The Audi R8 you see here is the V10 Decennium. It’s Audi’s homage to the V10 engine and, as Audi says in its press release, “ten years of fascination on the road and success in motorsport.” The car is available only as a coupe and comes in a Daytona Gray paint …

An All-Electric, German Supercar Audi confirmed in a recent interview that it will take the PB18 e-tron concept car that it showed off last year and make a production model. The all-electric supercar is a model that wowed everyone when it appeared at Monterey Car Week. However, I didn’t expect it to actually become a …

Audi also brought in another big surprise for everyone at the 2017 Frankfurt Motor Show by unveiling the 2018 RS4 Avant. Now equipped with a much powerful 2.9-liter TFSI biturbo V6 engine that can pump out 450 PS (444 hp) and 600 Nm (443 lb-ft) of torque, the new all-wheel drive Audi RS4 Avant with …

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