Since 1998, Monterey Car Week has become an increasingly important part of Lamborghini’s history. What began as an opportunity for the Italian marque to celebrate one of its most important markets has evolved alongside Monterey itself into one of the world’s most influential automotive gatherings.
For Lamborghini, Monterey Car Week has become far more than an annual event. It is now one of the brand’s most important global stages, providing the perfect setting to introduce new production models, extreme limited editions, visionary concepts and some of the company’s most exclusive creations to collectors, enthusiasts and media from around the world.
The relationship began in 1998 with the Lamborghini Diablo SV Monterey Edition, a special series created specifically for the occasion. Since then, Monterey has been present at some of the most significant moments in Lamborghini’s modern history, with the event becoming a regular stage for the company’s most important unveilings.
Over the past decade in particular, Monterey Car Week has established itself as a defining fixture on Lamborghini’s calendar, consistently hosting at least one significant world premiere. The list includes some of the most memorable Lamborghinis of the modern era, from the radical Concept S and Aventador SVJ to the Centenario Roadster, Countach LPI 800-4, Urus Performante, Lanzador, Temerario and Fenomeno.
From naturally aspirated V12 legends and high-performance Super SUVs to hybrid super sports cars and futuristic concepts, Lamborghini’s Monterey premieres provide a fascinating snapshot of the brand’s evolution while preserving its core values of dramatic design, technological innovation and unmistakable driving emotion.
“Monterey Car Week holds a special place in Lamborghini’s history,” said Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini. “Over the years, it has become the ideal setting to unveil some of our most significant innovations, exclusive limited-series models and visionary concepts.”
Winkelmann also highlighted the importance of the American market to Lamborghini.
“The United States is Lamborghini’s largest global market, and California alone would rank among Lamborghini’s top five markets worldwide,” he added. “Monterey Car Week gives us the opportunity to engage directly with one of the world’s most passionate and knowledgeable automotive communities while strengthening our relationship with collectors and customers who have played a fundamental role in Lamborghini’s growth.”
And the tradition continues in 2026.
For this year’s Monterey Car Week, Lamborghini is preparing another major double premiere. The headline attraction will be the world debut of the first derivative of the Revuelto, representing a new evolution of Lamborghini’s V12 HPEV super sports car.
Lamborghini will also present the Revuelto Miura 60° Homage, a special series limited to just 99 examples. Created through Lamborghini’s Ad Personam personalization program in collaboration with Centro Stile, the car celebrates six decades of the Miura, widely regarded as the world’s first super sports car.
Together, the two premieres continue a tradition that has made Monterey Car Week one of the most important chapters in Lamborghini’s global calendar.
Lamborghini’s Monterey Car Week Timeline
1998 — Diablo SV Monterey Edition
The story began with the Diablo SV Monterey Edition, one of the rarest special versions of Lamborghini’s iconic V12 supercar.
Created specifically for Monterey Car Week, the special edition combined the raw character of the Diablo SV with distinctive styling details designed to appeal to American collectors. Production was limited to just 20 examples, immediately giving the Monterey Edition considerable rarity.
2005 — Lamborghini Concept S
Seven years later, Lamborghini returned to Monterey with one of its most radical concepts ever created.
The Concept S was unveiled in 2005 as a dramatic interpretation of the Gallardo platform. Instead of a conventional windshield, the one-off concept featured two separate cockpit areas divided by a central bulkhead, creating an appearance reminiscent of open-top racing cars from the 1950s.
Underneath its extraordinary bodywork was a naturally aspirated V10 producing approximately 500 horsepower. The Concept S would ultimately become one of Lamborghini’s most recognizable one-off creations.
2015 — Aventador LP 750-4 SV Roadster
A decade later, Monterey hosted the debut of the Aventador LP 750-4 SV Roadster.
Combining the Superveloce philosophy with open-air driving, the Roadster featured Lamborghini’s naturally aspirated 6.5-liter V12 producing 750 horsepower, along with a lightweight construction and extensively revised aerodynamics. Production was limited to 500 examples, making it one of the most desirable open-top Aventador variants.
2016 — Centenario Roadster
Lamborghini returned to Monterey in 2016 with another major limited-production model: the Centenario Roadster.
Created to celebrate the 100th anniversary of Ferruccio Lamborghini’s birth, the Centenario combined a naturally aspirated 6.5-liter V12 producing 770 horsepower with advanced technologies including rear-wheel steering, active aerodynamics and extensive carbon-fiber construction.
Only 20 examples were produced, and all had already been sold before the car made its official debut.
2018 — Aventador SVJ and SVJ 63
In 2018, Lamborghini brought its most extreme Aventador derivative to Monterey.
The Aventador SVJ featured a 770-hp naturally aspirated V12, all-wheel drive and Lamborghini’s Aerodinamica Lamborghini Attiva (ALA) active-aerodynamics system. Its credentials had already been demonstrated at the Nürburgring Nordschleife, where the SVJ established a production-car lap record with a time of 6:44.97.
Alongside the standard SVJ, Lamborghini also introduced the highly exclusive SVJ 63, created as a tribute to the company’s founding year.
2019 — Aventador SVJ 63 Roadster
The following year, Monterey once again became the setting for another Aventador milestone with the Aventador SVJ 63 Roadster.
Limited to an exclusive production run, the open-top model combined the SVJ’s 770-hp V12, all-wheel drive and active aerodynamics with extensive personalization. Special color combinations, exposed carbon-fiber components and bespoke finishes helped distinguish the SVJ 63 Roadster from the standard SVJ Roadster, making it an especially sought-after collector’s car.
2021 — Countach LPI 800-4
Few Lamborghini names carry the same emotional weight as Countach, making its return in 2021 particularly significant.
The Countach LPI 800-4 reinterpreted the legendary wedge-shaped supercar for the modern era, combining styling cues from the original Countach with hybrid technology derived from the Sián. Its naturally aspirated 6.5-liter V12 was paired with a 48-volt electric motor to produce a combined 814 horsepower. Production was restricted to 112 examples, a direct reference to the original Countach project designation, LP112.
2022 — Urus Performante
Lamborghini’s Super SUV took center stage in 2022 with the debut of the Urus Performante.
Powered by a twin-turbocharged V8 producing 666 horsepower, the Performante received extensive changes designed to sharpen its performance, including weight reduction, revised suspension tuning and improved aerodynamics. The result was a more focused interpretation of the Urus, bringing the dynamic character of Lamborghini’s super sports cars into the Super SUV segment.
2023 — Lanzador
In 2023, Lamborghini used Monterey to look significantly further into the future.
The Lanzador concept offered a preview of the company’s vision for an all-electric 2+2 GT. Featuring all-wheel drive, increased ground clearance and a projected output exceeding one megawatt, the concept explored a new interpretation of Lamborghini performance. Despite its electric powertrain, the Lanzador remained unmistakably Lamborghini, emphasizing dramatic proportions, driver involvement and emotional design.
2024 — Temerario
The 2024 Monterey Car Week saw Lamborghini introduce another important chapter in its electrification strategy with the Temerario.
Replacing the Huracán, the Temerario combines a newly developed twin-turbocharged V8 engine with three electric motors, creating a sophisticated plug-in hybrid powertrain.
The car represents Lamborghini’s next generation of high-performance technology while maintaining the emotional character and dramatic design language expected from the marque.
2025 — Fenomeno
Lamborghini’s Monterey story continued in 2025 with the Fenomeno, the latest expression of the company’s Few-Off philosophy.
Combining dramatic styling with an advanced naturally aspirated V12 hybrid powertrain, the Fenomeno was conceived as an extremely exclusive collector car that blends Lamborghini’s heritage with its technological future.
Production is limited to just 29 examples, ensuring that the Fenomeno remains one of the rarest modern Lamborghinis.
Monterey’s Role in Lamborghini’s Future
Looking across nearly three decades of Monterey premieres, the evolution is remarkable.
The Diablo SV Monterey Edition represented the beginning of Lamborghini’s relationship with the event. The Concept S demonstrated the company’s willingness to push design beyond conventional boundaries. The Aventador SVJ and Centenario showcased the capabilities of Lamborghini’s naturally aspirated V12 era, while the Countach LPI 800-4 and Temerario demonstrated how the company is adapting its performance philosophy to electrification.
Meanwhile, the Lanzador provided a glimpse of an entirely new direction. Now, in 2026, Monterey Car Week is once again preparing to host Lamborghini at a pivotal moment. The first derivative of the Revuelto and the Revuelto Miura 60° Homage will continue a tradition stretching back to 1998.
For Lamborghini, Monterey is no longer simply an event on the calendar. It has become part of the brand’s history itself — a place where Lamborghini repeatedly chooses to reveal what comes next. And judging by the company’s Monterey record, the next chapter is likely to be just as dramatic as everything that came before it.
