March 5, 2008 - Torrance, CA - Scion will unveil an all-new concept vehicle, the Hako Coupe, at the 2008 New York International Auto Show. The sporty interpretation of the box concept was developed by Tokyo Design Division which studied global, youth-inspired trends.

April 12, 2006 -- New York -- Scion from Toyota USA unveiled the all-new Fuse Sports Coupe Concept vehicle at a press conference today at the 2006 New York Auto International Show.

Toyota Motor Sales USA announced the launch of a new marque, SCION, during a press conference at the 2002 New York International Auto Show. Scion will be responsible for the launch of a new line of vehicles it plans to market to the next generation of new-car buyers.