Special Feature

Lamborghini

Michael Lawrence

Ferruccio Lamb­orghini, whose businesses incl­uded tractors and air conditioning units, once treated himself to a Ferrari. He found it wanting and took it back to the factory, where Enzo Ferrari was dismissive. Lamborghini was so infuriated that he decided to build a better car.

It’s not quite David and Goliath— Lamborghini was considerably more wealthy than Ferrari, but who has not fantasized about doing something similar to someone who has upset us?

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