Lamborghini celebrates a decade of Polo Storico with Heritage-focused film series

To mark the tenth anniversary of Polo Storico, Lamborghini’s legendary heritage division, the marque is shining a spotlight on the pillars that define its mission: the Historical Archive, the Committee of Experts, Restoration, and Certification of Authenticity. At the heart of this celebration lies restoration, a discipline where originality, craftsmanship, and official certification converge to return historic Lamborghinis to their purest form.

In Sant’Agata Bolognese, restoration is not just about precision engineering; it is an act of reverence. With the support of Lamborghini’s historical archives and the unrivaled skills of its artisans, each car is meticulously brought back to life in full compliance with its original specifications. To restore a Lamborghini is to revive more than just a machine — it’s to resurrect a sound, a silhouette, and a legacy of emotion. As the company puts it: a restored Lamborghini doesn’t merely return to its origins, it is reborn.

Alessandro Farmeschi, After Sales Director of Automobili Lamborghini and the voice of the new Polo Storico video series, perfectly captures this philosophy: “At Polo Storico, a car is not just a vehicle. It is a milestone, an indelible memory, an emotion that deserves to be relived in its fullest splendor. Here, every intervention is approached with the same rigor as when a new Lamborghini is created.”

No detail is overlooked. Every decision, from the hue of a paint finish to the tactile feel of a steering wheel, is guided by historical fidelity. Traditional craftsmanship intertwines with advanced digital tools, enabling Lamborghini to recreate rare components with absolute authenticity. This union of past and present ensures that each restoration preserves not only the technical excellence of a car but also its soul.

The 10th anniversary celebrations are equally global in scope. Following its debut at the prestigious Pebble Beach Concours d’Elegance, Polo Storico continues its journey at Lamborghini Day events in the UK and Japan, offering collectors and enthusiasts an intimate encounter with the brand’s heritage. The grand finale will return home to Italy, with a showcase at Auto e Moto d’Epoca in Bologna, running from October 23 to 26.

For Lamborghini, Polo Storico is more than a department, it is the living heartbeat of the brand’s history. Each restoration is a love letter to the past, a promise that every milestone car will continue to inspire, roar, and captivate for generations to come.