Urban Automotive has pulled the covers off its most extreme SUV build yet: the Lamborghini Urus SE Widetrack by Urban Automotive, a dramatic reinterpretation of the already potent Lamborghini Urus SE.
Revealed simultaneously at the company’s UK headquarters in Milton Keynes and under the bright lights of Las Vegas, the launch marks a bold step in Urban Automotive’s global expansion, firmly targeting the high-energy American supercar scene synonymous with events like the SEMA Show.
Built on Urban’s “OEM+” philosophy, the Widetrack conversion is far more than a body kit. It’s a full-scale redesign, with every exterior surface either refined or replaced using bespoke carbon fibre components, developed over an intensive 10,000-hour design and engineering programme. The result? A Urus that looks sharper, wider, and considerably more aggressive than stock.
At the front, a sculpted three-piece carbon fibre splitter with pronounced canards sets the tone. Above it sits a striking replacement bonnet inspired by the Lamborghini Aventador SVJ, complete with exposed “bull nose” vents and intricate hexagonal detailing.
The profile is transformed by six-piece Widetrack arch extensions, pushing the SUV’s width out by 40mm for a more planted stance. New carbon side panels integrate Urban’s signature branding, while the sculpted sill extensions subtly pay tribute to the legendary Lamborghini Miura.
At the rear, things get even more dramatic. A redesigned carbon fibre bumper incorporates a double-vented diffuser and aggressive aero elements, topped off by a distinctive “double stacked” spoiler arrangement. Quad billet exhaust tips complete the look, adding both visual punch and presence.
The launch car makes zero attempt to blend in, finished in a vivid pearlescent marigold orange wrap that perfectly complements its extroverted styling, especially fitting for its Las Vegas debut. It rides on Urban-Vossen UV-1R wheels, filling the widened arches with precision and reinforcing its commanding road presence.
The full Widetrack conversion for the Lamborghini Urus SE starts at: $65,000 USD (approx.) fitted (Price converted from £51,800; final cost may vary depending on options and exchange rates.) Customers can further elevate exclusivity with fully bespoke interior options, tailoring materials, colours, and finishes to individual taste.
With the Urus SE Widetrack, Urban Automotive isn’t just modifying a super SUV, it’s making a statement. This is a build designed for those who want their Lamborghini to stand apart in a sea of high-end machinery, blending heritage-inspired design with modern tuning excess.
Love it or hate it, one thing’s certain: subtlety isn’t part of the package.
