A few days ago, the “Minotauro” (Minotaur) artwork was unveiled at La Bullona in Milan. What makes this painting doubly interesting is that Paolo Troilo’s ‘canvas’ where he expressed his painting is none other than a Lamborghini Huracán EVO.
The artwork is the representation of what the artist felt when he drove the Huracán EVO. The dynamism and power are shown in the powerful features of the figure that Paolo Troilo imprinted on the supercar.
An ever-evolving representation of the male body is the defining element of Paolo Troilo’s work. The “Minotauro” communicates the mix of emotions Troilo experienced after encountering the Lamborghini.
Automobili Lamborghini Marketing Director Christian Mastro shared, “It was inspiring to meet Paolo Troilo and his artistic expressiveness. In our company we are accustomed to art and the way it has always influenced our cars. However, when our product and the emotions it brings come together with the sensibilities of an artist like Troilo, something different and exceptionally unique like ‘Minotauro’ is created, and we are very proud of this.”
The artist paid tribute to the Huracán EVO in his depiction of the man and the Automobili Lamborghini bull symbol. The concept of the myth was depicted in the supernatural and animalistic force painted on the supercar. Sitting prominently on the hood are the forearms and the clenched fists, reminiscent of a bull’s horns.
“Time. I am enamoured with the idea of slowness, and I have always championed it as a key to pleasure, culture, beauty and success. But there are some encounters that change you. Seeing the Lamborghini Huracán EVO and trying it out suggested to me that there are also things capable of releasing the same energy with acceleration, with speed, with momentum. I heard the sound of the wind picking up as the space narrowed and time distorted: I felt a flowing wind and used it to paint on the muse itself, the inspiration of these emotions: the Huracán, my Minotauro,” shared the artist, Paolo Troilo.
The Paolo Troilo painted Huracán EVO will be on display until November 13, 2021 at the Palazzo Serbelloni at Corso Venezia, 16 in Milan. Other works of the artist will also be displayed as part of the “TROILO-MILANO SOLO ANDATA” (TROILO-MILAN ONE WAY) exhibit, curated by Luca Beatrice.
Born on March 27, 1972 in Taranto, Paolo Troilo already showed considerable talent at a young age of seven years old.
His mother, Lucia Troilo, lovingly nurtured the budding talent by making sure that he has sheets of paper and pencils at home. It wasn’t long before his father, Antonio Troilo, an anesthetist, started to commission him to create illustrations of pathological anatomy that his father would show at medical conferences.
He studied at the European Institute of Design in Rome and he also took up Arts and Architecture at the University of Florence. However, he never finished those two degrees as he really wanted to work in advertising.
In 1997, he moved to Milan to start his career in advertising.
It was around April 2005, he was still very active in the advertising industry, when he decided to switch from drawing to dabble in painting.
On the day he brought the materials he would need to shift to painting, he fortuitously forgot to buy brushes. He still needed to express himself, so he started painting with his fingers. The ‘mistake’ gave birth to his technique and together with his powerful vision, make him uniquely stand out.
While working at the prestigious Saatchi & Saatchi. He was nominated Best Italian Creative Director in 2007 for his Grand Prix of the Italian Art Directors Club.
He left the world of advertising in 2009 to concentrate on painting and in 2011, he was selected for the 54th Venice Biennale. He became an independent artist in 2013 and with the help of patrons, set out to pursue his own path.
His art has been exhibited in San Francisco, Singapore, Tel Aviv, Istanbul, New York, Los Angeles, Roman, Palermo, Florence, and Milan.
He currently lives and works in Milan.
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