1955 Chevrolet Biscayne
Throughout the 1950s, the General Motors Motorama took concept cars on tour to cities throughout the United States, inviting the public to enter the future by stepping through the doors of a GM automobile. After each cross-country show was concluded, these futuristic cars were relegated to the trash heap. In fact, since most of these vehicles had not been road tested, GM often ordered their total destruction to prevent legal problems.
Fifty-three years ago, the LaSalle II Roadster and the Chevrolet Biscayne were among the concepts that showcased General Motors’ vision of the future in its traveling Motorama. After the debut of this automotive eye candy, these cars were not only discarded but destroyed.
Joe Bortz, who was a young boy when he saw these “dream cars” at the 1955 Chicago Auto Show, found their remains decades later in a Detroit-area junkyard and worked laboriously to resurrect them. The results of his work was displayed at the 2008 Pebble Beach Concours as part of the 100th anniversary celebration of GM.
“A GM executive was required to watch each of the dream cars get cut into pieces and crushed,” said Bortz, who is retired and living in suburban Chicago. “The GM exec took the LaSalle Roadster and Biscayne to the junkyard, and he figured the guys at the junkyard would finish the job properly, so he took off early to go Christmas shopping. The junkyard workers never crushed the LaSalle, instead leaving it in many pieces.”
The Biscayne’s chassis was crushed, but the junkyard owner managed to save all the pieces of the original body. “I felt like an automotive archeologist,” said Bortz, who first showed some of his concept cars on the upper lawn at Pebble Beach in 1989 and 1990, drawing a crowd that couldn’t believe any of the cars still existed. “I had to dig pieces out of the ground. The body of the car was fiberglass, so it didn’t oxidize, but other remaining parts were almost hopeless. The body had to be glued back together from all the bits and pieces; it was like resurrecting a dinosaur.
Story by Pebble Beach Concours










