Higher Quality Than Ever Before
The 1990s cars in America were experiencing mixed results, especially during the earlier part of the decade. In 1991, GM lost $4.45 billion which resulted in closure of 21 factories and thousands of jobs lost. But the company slowly recuperated. Starting with the Saturn division which showed good results due to its customer-friendly approach to customers, the strengthening of the GM’s European division – Opel in particular and a partnership with Toyota whereby GM would produce a line of its new J-cars for Japan, by 1994, the transformation under CEO Jack Smith was nearly complete. For the first time since 1989, GM reported an annual profit.
Chrysler in the meantime, had its troubles started soon after the crash of 1987. The decision to diversify caused a money drain. It lost $600 million in the fourth quarter of 1989 alone. Iacocca was ousted in late 1992, replaced by Bob Eaton. Soon, strong minivan and Jeep sales sustained the company through those tough times.
The new line of “LH” cars – the Dodge, Intrepid, Chrysler Concorde, and Eagle Vision was getting very good reviews. The LH introduced streamlined, cab-forward styling to the automotive market, maximizing interior room. World-class products were now getting manufactured based from lessons learned from how Honda cars were made.
The subcompact Neon, which cost several thousand dollars less than a Toyota Corolla, fared well compared to Japanese cars with its peppy engine, smart design, and dual airbags. Neon Cars acquired the reputation for being good, cheap and fast. Autos of the nineties which were bestsellers. Introduced in 1993, these quality 1990s cars were unveiled under the Dodge marque.
Ford stumbled during the recession of 1991, losing $3.2 billion. The Mustang line of cars saved the company though, beloved by customers the world over. The muscular Mustang of the 1990s was a far cry from those made during the previous two decades. These muscular 1990s cars were brought to market quickly, efficiently and a comparatively low cost. It was a hit with both motorists and the automotive press. Motor Trend named it Car of the Year in 1994.
With the recovery of the big three in the 1990s, the fortunes of the Japanese went south. Honda Accord, which ruled from 1989 to 1992, was outsold by Ford Taurus. The devaluation of the yen meanwhile, didn’t help, driving the price of Japanese cars skyward. Honda and Toyota were closing factories and laying off workers while Detroit was producing some of the best cars in its history. American automobiles of the 90s ruled the decade.
1995 Dodge Intrepid is a highly regarded new breed of mid-size sedan. It is a large four-door, full-size, front-wheel drive sedan car model that was produced for model years 1993 to 2004. J. D. Power & Associates rated four GM cars in its top ten in May 1995: 1995 flagship Cadillac line: Seville, de Ville Concours and Eldorado
1995 Mustang won numerous awards and became the vehicle by which many baby boomers revisited their youth. The Jeep Cherokee has become enormously popular with a full spectrum of car buyers, including the luxury car market, and has spawned a plethora of imitators. Great 1990s cars.