2011 Mazda Takeri

Mazda’s theme for the 2011 Tokyo Motor Show is “Environmental Technology, Pushing the Boundaries of the Emotion of Motion.” Mazda has previously announced its plan to thoroughly enhance environmental and dynamic performance under the Sustainable Zoom-Zoom long-term vision for technology development. The results of this plan began to appear on the market earlier in 2011. The Mazda Demio (known overseas as the Mazda2) launched in Japan in June, and the Mazda Axela (Mazda3) began its rollout to global markets in September.*2

The Mazda TAKERI exploits Mazda’s new design language, ‘KODO – Soul of Motion,’ to bring a new level of strength and allure to sedan styling. The TAKERI features the full array of SKYACTIV TECHNOLOGY, including the efficient and powerful new SKYACTIV-D clean diesel engine, to deliver vigorous performance and a comfortable ride desired in a sedan. The combination of SKYACTIV TECHNOLOGY and electric devices – such as Mazda’s idling stop system, i-stop, and a new regenerative braking system – enable the Mazda TAKERI to achieve excellent fuel economy.

Based on Mazda’s new design language, ‘KODO – Soul of Motion’, the Mazda TAKERI is designed to express “an intuitive sedan identity” and “an overwhelming emotional beauty” as the latest platform for Mazda’s breakthrough SKYACTIV TECHNOLOGY. TAKERI provides a supremely comfortable ride feel, thanks to the satisfying power of SKYACTIV-D and new lightweight and aerodynamic technologies. It also features the i-stop idling stop system and Mazda’s first regenerative braking system. The regenerative braking system efficiently converts kinetic energy to electricity during deceleration, stores it in capacitors and then uses it to power the vehicle’s electric equipment, thereby reducing load on the engine and saving fuel. Thanks to these electric devices, the Mazda TAKERI achieves excellent fuel economy.

The regenerative braking system represents Step Two of Mazda’s Building Block Strategy. After renewing existing technologies, such as engines and bodies, Step One of the Building Block Strategy is idling stop technology (i-stop), Step Two is regenerative braking technology, and Step Three is electric drive technology (hybrid, etc.).