Supercars.net

In September 1944, Volvo hired the Royal Tennis Hall in Stockholm to display its entire model range. Over a period of ten days, 148,437 people visited the exhibition to view the PV444, which was destined to become Volvo's first genuine people's car, as well as the new PV60. The PV444 was priced at 4,800 kronor, exactly the same as the ÖV4 in 1927! In other words, it was extremely cheap and, within a few years, purchase contracts for the car were changing hands at up to twice the price. The laminated windscreen was a world first and, like the safety body, was a definite sales advantage.

Story by Volvo